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How Do Companies Communicate Sustainability: A Semantic Analysis of German Automotive Manufacturers

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  • Le, Fabienne

Abstract

CSR is increasingly becoming an integral part of a company's business operation. To successfully implement a CSR strategy, companies must address their CSR actions to their stakeholders. This paper examines how companies communicate sus- tainability to their stakeholders through various communication channels. This paper supports the novel strand of research applying computer-aided quantitative analysis methods as an alternative to qualitative methods, commonly used in business ethics and sustainability research. With the application of a latent semantic analysis, four automotive companies were exam- ined for their sustainability communication. The paper offers new insights into the use of different communication channels, highlighting that companies address specific aspects of their CSR actions depending on what stakeholder group they want to address.

Suggested Citation

  • Le, Fabienne, 2024. "How Do Companies Communicate Sustainability: A Semantic Analysis of German Automotive Manufacturers," Junior Management Science (JUMS), Junior Management Science e. V., vol. 9(1), pages 1123-1139.
    • Handle: RePEc:zbw:jumsac:290630
    DOI: 10.5282/jums/v9i1pp1123-1139
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    References listed on IDEAS

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    1. Siano, Alfonso & Vollero, Agostino & Conte, Francesca & Amabile, Sara, 2017. "“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal," Journal of Business Research, Elsevier, vol. 71(C), pages 27-37.
    2. Tiziana Russo-Spena & Marco Tregua & Alessandra De Chiara, 2018. "Trends and Drivers in CSR Disclosure: A Focus on Reporting Practices in the Automotive Industry," Journal of Business Ethics, Springer, vol. 151(2), pages 563-578, August.
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