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Platform ad archives: promises and pitfalls

Author

Listed:
  • Leerssen, Paddy
  • Ausloos, Jef
  • Zarouali, Brahim
  • Helberger, Natali
  • de Vreese, Claes H.

Abstract

This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.

Suggested Citation

  • Leerssen, Paddy & Ausloos, Jef & Zarouali, Brahim & Helberger, Natali & de Vreese, Claes H., 2019. "Platform ad archives: promises and pitfalls," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 8(4), pages 1-21.
    • Handle: RePEc:zbw:iprjir:214085
    DOI: 10.14763/2019.4.1421
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    References listed on IDEAS

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    1. Chester, Jeff & Montgomery, Kathryn C., 2017. "The role of digital marketing in political campaigns," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 6(4), pages 1-20.
    2. Bodó, Balázs & Helberger, Natali & de Vreese, Claes H., 2017. "Political micro-targeting: a Manchurian candidate or just a dark horse?," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 6(4), pages 1-13.
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    Cited by:

    1. Jacobs, Mattis & Kurtz, Christian & Simon, Judith & Böhmann, Tilo, 2021. "Value Sensitive Design and power in socio-technical ecosystems," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 10(3), pages 1-26.
    2. Dobber, Tom & Ó Fathaigh, Ronan & Zuiderveen Borgesius, Frederik J., 2019. "The regulation of online political micro-targeting in Europe," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 8(4), pages 1-20.
    3. Xiao, Leon Y., 2024. "Illegal loot box advertising on social media: an empirical study using the Meta and TikTok ad transparency repositories," OSF Preprints s92j3, Center for Open Science.
    4. Nenadić, Iva, 2019. "Unpacking the "European approach" to tackling challenges of disinformation and political manipulation," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 8(4), pages 1-22.

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