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Analiza obecności polskiej administracji lokalnej w mediach społecznościowych

Author

Listed:
  • Joanna Papińska-Kacperek

    (Uniwersytet Łódzki, Wydział Zarządzania)

  • Krystyna Polańska

    (Szkoła Główna Handlowa w Warszawie, Kolegium Analiz Ekonomicznych)

Abstract

Celem artykułu jest diagnoza wykorzystania przez administrację lokalną społecznościowego kanału komunikacji. Dokonano przeglądu aktywności w mediach społecznościowych administracji lokalnej w 112 gminach wylosowanych do badań. Każdą z nich poddano obserwacji pod kątem posiadania oficjalnych profili urzędu gminy w mediach społecznościowych i publikowanych tam treści, a także sprawdzono, czy do kampanii wyborczej były wykorzystywane profile urzędów gmin.

Suggested Citation

  • Joanna Papińska-Kacperek & Krystyna Polańska, 2019. "Analiza obecności polskiej administracji lokalnej w mediach społecznościowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 56, pages 185-196.
    • Handle: RePEc:sgh:annals:i:56:y:2019:p:185-196
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    References listed on IDEAS

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    1. Chester, Jeff & Montgomery, Kathryn C., 2017. "The role of digital marketing in political campaigns," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 6(4), pages 1-20.
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