Mehrwert durch nutzenbasierte Preissetzung bei Konsumgütern
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- Vithala R. Rao, 2014. "Applied Conjoint Analysis," Springer Books, Springer, edition 127, number 978-3-540-87753-0, December.
- Olivier Toubia & Martijn G. de Jong & Daniel Stieger & Johann Füller, 2012. "Measuring Consumer Preferences Using Conjoint Poker," Marketing Science, INFORMS, vol. 31(1), pages 138-156, January.
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