IDEAS home Printed from https://ideas.repec.org/a/gam/jtourh/v5y2024i2p27-447d1403361.html
   My bibliography  Save this article

Hospitality Art Experience Model: The Effects of Visual Art on Guests’ Attitudes and Behavior

Author

Listed:
  • Maksim Godovykh

    (Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32816, USA)

Abstract

Art evokes a wide range of effects, including emotional, cognitive, and behavioral outcomes. Despite the growing recognition of the role of art in tourism and hospitality, there is a gap in understanding how the different attributes of visual art influence guests’ responses. This perspective paper aims to address this gap by introducing a conceptual framework of the effects of visual art attributes on guests’ perceptions and behavioral intentions and calls for future research on the effects of different art characteristics in hospitality settings. Various attributes of visual art, such as the style, content, size, context, color palette, and thematic relevance of artworks, can serve as antecedents to guest experiences. Several factors can moderate the relationships between different art attributes and perceptions of art, including socio-demographic characteristics, personality traits, cultural differences, familiarity with art, and prior experiences. Hotel or vacation rental characteristics, including price, service quality, ratings, amenities, and other factors, can also interact with art perceptions in shaping attitudes toward the accommodation and behavioral intentions. A combination of survey methods, interviews, experience sampling, experiments, and emerging techniques can be applied in future studies to explore the effects of visual art and its attributes on guest and business outcomes. The proposed framework brings important implications for both academic scholarship and industry practice.

Suggested Citation

  • Maksim Godovykh, 2024. "Hospitality Art Experience Model: The Effects of Visual Art on Guests’ Attitudes and Behavior," Tourism and Hospitality, MDPI, vol. 5(2), pages 1-9, May.
  • Handle: RePEc:gam:jtourh:v:5:y:2024:i:2:p:27-447:d:1403361
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2673-5768/5/2/27/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2673-5768/5/2/27/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marianna Sigala, 2019. "Managing and Marketing Wine Destinations with and Through Art: A Framework for Designing Wine Experiences," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Wine Tourism Destination Management and Marketing, chapter 0, pages 221-243, Springer.
    2. Vithala R. Rao, 2014. "Applied Conjoint Analysis," Springer Books, Springer, edition 127, number 978-3-540-87753-0, February.
    3. Marianna Sigala, 2019. "Scarecrows: An Art Exhibition at Domaine Sigalas Inspiring Transformational Wine Tourism Experiences," Springer Books, in: Marianna Sigala & Richard N. S. Robinson (ed.), Management and Marketing of Wine Tourism Business, chapter 0, pages 313-343, Springer.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bodo Herzog, 2018. "Valuation of Digital Platforms: Experimental Evidence for Google and Facebook," IJFS, MDPI, vol. 6(4), pages 1-13, October.
    2. James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao, 2015. "An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(1), pages 19-40, March.
    3. Mengelkamp, Esther & Schönland, Thomas & Huber, Julian & Weinhardt, Christof, 2019. "The value of local electricity - A choice experiment among German residential customers," Energy Policy, Elsevier, vol. 130(C), pages 294-303.
    4. Christian P Theurer & Andranik Tumasjan & Isabell M Welpe, 2018. "Contextual work design and employee innovative work behavior: When does autonomy matter?," PLOS ONE, Public Library of Science, vol. 13(10), pages 1-35, October.
    5. Anoek Castelein & Dennis Fok & Richard Paap, 2020. "A multinomial and rank-ordered logit model with inter- and intra-individual heteroscedasticity," Tinbergen Institute Discussion Papers 20-069/III, Tinbergen Institute.
    6. Xiang Wu & Bin Hu & Jie Xiong, 2020. "Understanding Heterogeneous Consumer Preferences in Chinese Milk Markets: A Latent Class Approach," Post-Print hal-02489646, HAL.
    7. Isihara, Paul & Shi, Chaojun & Ward, Jonathan & O'Malley, Leo & Laney, Skyler & Diedrichs, Danilo & Flores, Gabriel, 2020. "Identifying most typical and most ideal attribute levels in small populations of expert decision makers: Studying the Go/No Go decision of disaster relief organizations," Journal of choice modelling, Elsevier, vol. 35(C).
    8. Poulissen, Davey & de Grip, Andries & Fouarge, Didier & Künn, Annemarie, 2021. "Employers’ willingness to invest in the training of temporary workers: a discrete choice experiment," Research Memorandum 010, Maastricht University, Graduate School of Business and Economics (GSBE).
    9. Hein, Maren & Goeken, Nils & Kurz, Peter & Steiner, Winfried J., 2022. "Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data," European Journal of Operational Research, Elsevier, vol. 297(2), pages 630-651.
    10. Knoblauch, Theresa A.K. & Trutnevyte, Evelina & Stauffacher, Michael, 2019. "Siting deep geothermal energy: Acceptance of various risk and benefit scenarios in a Swiss-German cross-national study," Energy Policy, Elsevier, vol. 128(C), pages 807-816.
    11. Basem Al-Omari & Joviana Farhat & Mujahed Shraim, 2023. "The Role of Web-Based Adaptive Choice-Based Conjoint Analysis Technology in Eliciting Patients’ Preferences for Osteoarthritis Treatment," IJERPH, MDPI, vol. 20(4), pages 1-15, February.
    12. Sunghi An & Daisik Nam & R. Jayakrishnan & Soongbong Lee & Michael G. McNally, 2021. "A Study of the Factors Affecting Multimodal Ridesharing with Choice-Based Conjoint Analysis," Sustainability, MDPI, vol. 13(20), pages 1-14, October.
    13. Carsten Herbes & Johannes Dahlin & Peter Kurz, 2020. "Consumer Willingness To Pay for Proenvironmental Attributes of Biogas Digestate-Based Potting Soil," Sustainability, MDPI, vol. 12(16), pages 1-19, August.
    14. Paolo Mariani & Andrea Marletta & Mauro Mussini & Mariangela Zenga, 2021. "Professional Profiles and Job Requirements in Labour Demand: An Analysis of the Italian Information Technology Sector," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 156(2), pages 651-667, August.
    15. Yegoryan, Narine & Guhl, Daniel & Klapper, Daniel, 2018. "Inferring Attribute Non-Attendance Using Eye Tracking in Choice-Based Conjoint Analysis," Rationality and Competition Discussion Paper Series 111, CRC TRR 190 Rationality and Competition.
    16. Scharwenka, Nina & Mattes, Martin & Kröll, Markus & Giese, Moritz, 2018. "Mehrwert durch nutzenbasierte Preissetzung bei Konsumgütern," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(5), pages 46-53.
    17. Eunae Son & Song Soo Lim, 2021. "Consumer Acceptance of Gene-Edited versus Genetically Modified Foods in Korea," IJERPH, MDPI, vol. 18(7), pages 1-17, April.
    18. Côté, Elizabeth & Đukan, Mak & Pons-Seres de Brauwer, Cristian & Wüstenhagen, Rolf, 2022. "The price of actor diversity: Measuring project developers’ willingness to accept risks in renewable energy auctions," Energy Policy, Elsevier, vol. 163(C).
    19. Poulissen, Davey & De Grip, Andries & Fouarge, Didier & Künn-Nelen, Annemarie, 2023. "Employers’ willingness to invest in the training of temporary versus permanent workers: A discrete choice experiment," Labour Economics, Elsevier, vol. 84(C).
    20. Alisa E White & David A Lutz & Richard B Howarth & José R Soto, 2018. "Small-scale forestry and carbon offset markets: An empirical study of Vermont Current Use forest landowner willingness to accept carbon credit programs," PLOS ONE, Public Library of Science, vol. 13(8), pages 1-24, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jtourh:v:5:y:2024:i:2:p:27-447:d:1403361. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.