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The tourist potential of rural areas in Poland

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  • Baum, Sabine

Abstract

This paper critically examines the role tourism can play in the stabilisation and diversification of rural areas using the example of Poland. Based on the literature and statistical data, the past development and current state of rural tourism in Poland is analysed. Then an analytical framework based on Porter (1990) is developed to assess the future tourist potential of Polish rural areas and identify barriers and chances of tourist development. The analysis revealed that the future tourist potential of rural areas in Poland is limited and often overestimated. Considerable deficits on the supply side and poor financial resources are combined with a limited and recently shrinking demand. The economic significance of tourism in most rural areas outside of the traditional tourist destinations has so far been marginal. Rural tourism in Poland can grow on a small scale and in niche markets requiring: 1) sound market research at national level, 2) regional tourism strategies based on an analysis of the seven depicted success factors, 3) organisations and intersectoral partnerships at regional level, and 4) a high level of interest and initiative of the local population to develop creative ideas for supply ‘bundles’ and to overcome the numerous barriers. Rural tourism is not a panacea for the structural problems of rural areas in Poland. The majority of regions - particularly outside of the traditional tourist destinations and far from big cities - will have to base their diversification on more pillars than tourism.

Suggested Citation

  • Baum, Sabine, 2011. "The tourist potential of rural areas in Poland," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 17, pages 107-135.
    • Handle: RePEc:zbw:espost:234574
    DOI: 10.2478/v10130-011-0006-z
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    References listed on IDEAS

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    1. Gramzow, Andreas, 2006. "Local partnership as an incubator for rural development: the case of Debrzno, North-Western Poland [Lokale Partnerschaft als Inkubator für ländliche Entwicklung: Das Beispiel Dębrzno, Nordwestpolen," IAMO Discussion Papers 90, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    2. Gramzow, Andreas, 2006. "Endogenous initiatives as a chance to improve rural livelihood? Results of a case study in Bal­tow, South-Eastern Poland [Tourismus als eine Möglichkeit zur Erhöhung des ländlichen Einkommens? Erge," IAMO Discussion Papers 95, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    3. Valentinov, Vladislav & Baum, Sabine, 2008. "The institutional economics of rural development: Beyond market failure," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(3), pages 457-462.
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    Cited by:

    1. Amelia Bucur, 2018. "The Entropy Of The Sustainable Development Of Rural Tourism Organizations In The Context Of Collaborative Economy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 65-75, April.
    2. Sadowski, Arkadiusz & Wojcieszak-Zbierska, Monika Małgorzata & Beba, Patrycja, 2021. "Territorial differences in agricultural investments co-financed by the European Union in Poland," Land Use Policy, Elsevier, vol. 100(C).
    3. Székely, Vladimir, 2014. "From enthusiasm to scepticism: tourism cluster initiatives and rural development in Slovakia," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 116(2), pages 1-8, August.
    4. Bogdan-Constantin Ibănescu & Oana Mihaela Stoleriu & Alina Munteanu & Corneliu Iațu, 2018. "The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania," Sustainability, MDPI, vol. 10(10), pages 1-19, October.
    5. Bogdan-Constantin Ibanescu & Mihail Eva & Alexandra Gheorghiu, 2020. "Questioning the Role of Tourism as an Engine for Resilience: The Role of Accessibility and Economic Performance," Sustainability, MDPI, vol. 12(14), pages 1-13, July.
    6. Gajić Tamara & Petrović Marko D. & Radovanović Milan M. & Tretiakova Tatiana N. & Syromiatnikova Julia A., 2020. "Possibilities of Turning Passive Rural Areas into Tourist Attractions Through Attained Service Quality," European Countryside, Sciendo, vol. 12(2), pages 179-192, June.
    7. Ildiko IOAN & Carmen Valentina RADULESCU & Florina BRAN, 2014. "Romanian Rural Tourism: Status And Prospects By Innovative Organizational Approaches," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 17(17), pages 15-21, June.
    8. Elżbieta Antczak, 2020. "Regionally Divergent Patterns in Factors Affecting Municipal Waste Production: The Polish Perspective," Sustainability, MDPI, vol. 12(17), pages 1-25, August.

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