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The Tourist Potential of Rural Areas in Poland

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  • Baum Sabine

Abstract

This paper critically examines the role tourism can play in the stabilisation and diversification of rural areas using the example of Poland. Based on the literature and statistical data, the past development and current state of rural tourism in Poland is analysed. Then an analytical framework based on Porter (1990) is developed to assess the future tourist potential of Polish rural areas and identify barriers and chances of tourist development. The analysis revealed that the future tourist potential of rural areas in Poland is limited and often overestimated. Considerable deficits on the supply side and poor financial resources are combined with a limited and recently shrinking demand. The economic significance of tourism in most rural areas outside of the traditional tourist destinations has so far been marginal. Rural tourism in Poland can grow on a small scale and in niche markets requiring: 1) sound market research at national level, 2) regional tourism strategies based on an analysis of the seven depicted success factors, 3) organisations and intersectoral partnerships at regional level, and 4) a high level of interest and initiative of the local population to develop creative ideas for supply ‘bundles’ and to overcome the numerous barriers. Rural tourism is not a panacea for the structural problems of rural areas in Poland. The majority of regions - particularly outside of the traditional tourist destinations and far from big cities - will have to base their diversification on more pillars than tourism.

Suggested Citation

  • Baum Sabine, 2011. "The Tourist Potential of Rural Areas in Poland," Eastern European Countryside, Sciendo, vol. 17(2011), pages 107-135, January.
    • Handle: RePEc:vrs:eaeuco:v:17:y:2011:i:-1:p:107-135:n:6
    DOI: 10.2478/v10130-011-0006-z
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    References listed on IDEAS

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    1. Gramzow, Andreas, 2006. "Local partnership as an incubator for rural development: the case of Debrzno, North-Western Poland [Lokale Partnerschaft als Inkubator für ländliche Entwicklung: Das Beispiel Dębrzno, Nordwestpolen," IAMO Discussion Papers 90, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
    2. Kupiszewski, Marek, 2005. "Migration in Poland in the Period of Transition: the Adjustment to the Labour Market Change," Discussion Paper 266, Center for Intergenerational Studies, Institute of Economic Research, Hitotsubashi University.
    3. Gramzow, Andreas, 2006. "Endogenous initiatives as a chance to improve rural livelihood? Results of a case study in Bal­tow, South-Eastern Poland [Tourismus als eine Möglichkeit zur Erhöhung des ländlichen Einkommens? Erge," IAMO Discussion Papers 95, Leibniz Institute of Agricultural Development in Transition Economies (IAMO).
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    Cited by:

    1. Blešić Ivana & Pivac Tatjana & Besermenji Snežana & Ivkov-Džigurski Andjelija & Košić Kristina, 2014. "Residents’ Attitudes and Perception towards Tourism Development: A Case Study of Rural Tourism in Dragacevo, Serbia," Eastern European Countryside, Sciendo, vol. 20(1), pages 151-165, December.
    2. Amelia Bucur, 2018. "The Entropy Of The Sustainable Development Of Rural Tourism Organizations In The Context Of Collaborative Economy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 65-75, April.
    3. Sadowski, Arkadiusz & Wojcieszak-Zbierska, Monika Małgorzata & Beba, Patrycja, 2021. "Territorial differences in agricultural investments co-financed by the European Union in Poland," Land Use Policy, Elsevier, vol. 100(C).
    4. Ildiko IOAN & Carmen Valentina RADULESCU & Florina BRAN, 2014. "Romanian Rural Tourism: Status And Prospects By Innovative Organizational Approaches," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 17(17), pages 15-21, June.
    5. Elżbieta Antczak, 2020. "Regionally Divergent Patterns in Factors Affecting Municipal Waste Production: The Polish Perspective," Sustainability, MDPI, vol. 12(17), pages 1-25, August.
    6. Eshun Gabriel & Tettey Christopher, 2014. "Agrotourism development in Ghana: A study of its prospects and challenges at Adjeikrom Cocoa Tour Facility," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 25(25), pages 1-19, September.
    7. Andreea M. Crăciun & Ștefan Dezsi & Florin Pop & Pintea Cecilia, 2022. "Rural Tourism—Viable Alternatives for Preserving Local Specificity and Sustainable Socio-Economic Development: Case Study—“Valley of the Kings” (Gurghiului Valley, Mureș County, Romania)," Sustainability, MDPI, vol. 14(23), pages 1-31, December.
    8. Knific Kristina & Bojnec Štefan, 2015. "Agricultural Holdings in Hilly-Mountain Areas in Slovenia before and after the Accession to the European Union," Eastern European Countryside, Sciendo, vol. 21(1), pages 19-34, December.
    9. Székely, Vladimir, 2014. "From enthusiasm to scepticism: tourism cluster initiatives and rural development in Slovakia," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 116(2), pages 1-8, August.
    10. Bogdan-Constantin Ibănescu & Oana Mihaela Stoleriu & Alina Munteanu & Corneliu Iațu, 2018. "The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania," Sustainability, MDPI, vol. 10(10), pages 1-19, October.
    11. Bogdan-Constantin Ibanescu & Mihail Eva & Alexandra Gheorghiu, 2020. "Questioning the Role of Tourism as an Engine for Resilience: The Role of Accessibility and Economic Performance," Sustainability, MDPI, vol. 12(14), pages 1-13, July.
    12. Gajić Tamara & Petrović Marko D. & Radovanović Milan M. & Tretiakova Tatiana N. & Syromiatnikova Julia A., 2020. "Possibilities of Turning Passive Rural Areas into Tourist Attractions Through Attained Service Quality," European Countryside, Sciendo, vol. 12(2), pages 179-192, June.
    13. Jucu Ioan Sebastian, 2016. "From State-Socialist Ambitions of Romanian Rural Indutrialisation to Post-Socialist Rural Deindutrialisation: Two Case Studies From Romania," Eastern European Countryside, Sciendo, vol. 22(1), pages 165-195, December.

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