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The conceptual foundations of relationship marketing: Review and synthesis

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  • Sheth, Jagdish N.
  • Parvatiyar, Atul
  • Sinha, Mona

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  • Sheth, Jagdish N. & Parvatiyar, Atul & Sinha, Mona, 2012. "The conceptual foundations of relationship marketing: Review and synthesis," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 4-26.
    • Handle: RePEc:zbw:econso:155992
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    References listed on IDEAS

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    1. Mudambi, Ram & Mudambi, Susan McDowell, 1995. "From transaction cost economics to relationship marketing: a model of buyer-supplier relations," International Business Review, Elsevier, vol. 4(4), pages 419-433.
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    4. Preet S Aulakh & Masaaki Kotabe & Arvind Sahay, 1996. "Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(4), pages 1005-1032, December.
    5. Yigang Pan & David K Tse, 1996. "Cooperative Strategies between Foreign Firms in an Overseas Country," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(5), pages 929-946, December.
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    8. Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S., 1996. "An investigation of relationalism across a range of marketing relationships and alliances," Journal of Business Research, Elsevier, vol. 35(2), pages 139-151, February.
    9. Unknown, 1995. "Poultry Yearbook, 1995," Statistical Bulletin 154894, United States Department of Agriculture, Economic Research Service.
    10. Yigang Pan & David K Tse, 1996. "Cooperative Strategies between Foreign Firms in an Overseas Country," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(4), pages 929-946, December.
    11. Preet S Aulakh & Masaaki Kotabe & Arvind Sahay, 1996. "Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(5), pages 1005-1032, December.
    12. Naidu, G. M. & Parvatiyar, Atul & Sheth, Jagdish N. & Westgate, Lori, 1999. "Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals," Journal of Business Research, Elsevier, vol. 46(3), pages 207-218, November.
    13. Peltier, James W. & Milne, George R. & Phelps, Joseph E., 2009. "Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 191-205.
    14. Czepiel, John A., 1990. "Service encounters and service relationships: Implications for research," Journal of Business Research, Elsevier, vol. 20(1), pages 13-21, January.
    15. Spekman, Robert E., 1988. "Strategic supplier selection: Understanding long-term buyer relationships," Business Horizons, Elsevier, vol. 31(4), pages 75-81.
    16. Gruen, Thomas W., 1995. "The outcome set of relationship marketing in consumer markets," International Business Review, Elsevier, vol. 4(4), pages 447-469.
    17. Fawcett, Stanley E. & Calantone, Roger & Smith, Sheldon R., 1997. "Delivery capability and firm performance in international operations," International Journal of Production Economics, Elsevier, vol. 51(3), pages 191-204, September.
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    1. Dlamini-Mazibuko, Bongiwe Porrie & Ferrer, Stuart & Ortmann, Gerald, 2019. "Examining the farmer-buyer relationships in vegetable marketing channels in Eswatini," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 58(3), May.
    2. Kotelnikova, Zoya, 2012. "New Economic Sociology and relationship marketing: Parallel development," economic sociology. perspectives and conversations, Max Planck Institute for the Study of Societies, vol. 13(3), pages 27-33.
    3. ROSÁRIO Albérico & CASACA Joaquim A., 2023. "Relationship Marketing And Customer Retention - A Systematic Literature Review," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 44-66, December.
    4. Hélia Gonçalves Pereira & Maria Fátima Salgueiro & Paulo Rita, 2017. "Online determinants of e-customer satisfaction: application to website purchases in tourism," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 375-403, June.
    5. Pereira, Hélia Gonçalves & Salgueiro, Maria de Fátima & Rita, Paulo, 2016. "Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 279-291.
    6. Rodriguez, Virginie & Sangle-Ferriere, Marion, 2023. "Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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