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Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands

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  • Lewis, M.J.
  • Wackowski, O.

Abstract

Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.

Suggested Citation

  • Lewis, M.J. & Wackowski, O., 2006. "Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands," American Journal of Public Health, American Public Health Association, vol. 96(2), pages 244-251.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2004.061200_4
    DOI: 10.2105/AJPH.2004.061200
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    Cited by:

    1. Konstantinos E. Farsalinos & Giorgio Romagna & Dimitris Tsiapras & Stamatis Kyrzopoulos & Alketa Spyrou & Vassilis Voudris, 2013. "Impact of Flavour Variability on Electronic Cigarette Use Experience: An Internet Survey," IJERPH, MDPI, vol. 10(12), pages 1-11, December.
    2. Torben Schubert, 2010. "Marketing and Organisational Innovations in Entrepreneurial Innovation Processes and their Relation to Market Structure and Firm Characteristics," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 36(2), pages 189-212, March.
    3. Natalia Medrano & Cristina Olarte-Pascual, 2016. "An empirical approach to marketing innovation in small and medium retailers: an application to the Spanish sector," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(3), September.
    4. Jennifer González-Blanco & Jose Luis Coca-Pérez & Manuel Guisado-González, 2018. "The Contribution of Technological and Non-Technological Innovation to Environmental Performance. An Analysis with a Complementary Approach," Sustainability, MDPI, vol. 10(11), pages 1-26, November.

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