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The Impact Of Gender And Race In Vendor Selection

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  • MARILYN M. MARTIN

    (College of Business Administration, Missouri State University, 901 S National, Springfield, MO 65897, USA)

  • JAMES SIMMERMAN

    (College of Business Administration, Missouri State University, 901 S National, Springfield, MO 65897, USA)

Abstract

Do gender and race count as factors in accessing qualities of leadership for entrepreneurs? Data collected from the Support American Made (SAM) program initiated by Wal-Mart Stores, Inc. as a vendor-screening program for smaller manufacturers' provided some interesting insights on gender and race in vender selection. The results of this study found no difference in product evaluations based on either race or gender. Thus, both should be non-issues in product selection. While some differences in management practices where found, these differences favor the minority enterprise. When it comes to vendor selection, buyers should be color blind as well as indifferent to gender.

Suggested Citation

  • Marilyn M. Martin & James Simmerman, 2008. "The Impact Of Gender And Race In Vendor Selection," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 16(03), pages 311-323.
    • Handle: RePEc:wsi:jecxxx:v:16:y:2008:i:03:n:s021849580800017x
    DOI: 10.1142/S021849580800017X
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    References listed on IDEAS

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    1. Lofstrom, Magnus & Wang, Chunbei, 2006. "Hispanic Self-Employment: A Dynamic Analysis of Business Ownership," IZA Discussion Papers 2101, Institute of Labor Economics (IZA).
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