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Segmenting The Population Of Entrepreneurs: A Cluster Analysis Study

Author

Listed:
  • MELISSA S. CARDON

    (Pace University, Lubin School of Business, 861 Bedford Road, Goldstein 227, Pleasantville, NY 10570, USA)

  • RACHEL S. SHINNAR

    (Appalachian State University, Walker College of Business, ASU Box 32089, Boone, NC 28608-2089, USA)

  • MICKI EISENMAN

    (Baruch College, Zicklin School of Business, 1 Bernard Baruch Way, Box B9-240, New York, NY 10010, USA)

  • EDWARD G. ROGOFF

    (Baruch College, Zicklin School of Business, 1 Bernard Baruch Way, Box B9-240, New York, NY 10010, USA)

Abstract

This paper contributes to our understanding of minority entrepreneurs in the US by showing that ethnicity alone should not be used to describe or categorize small business owners. We examine a sample of 508 entrepreneurs from three minority groups (African, Mexican, and Korean Americans) and a white group using cluster analysis to explore a categorization pattern that best describes the differences among these entrepreneurs. Our findings suggest that minority entrepreneurs are in fact a very heterogeneous group on a multitude of dimensions such as motivations for entry, satisfaction with the business, nature of problems experienced, and demographics of the business such as its size and gross income. Based on our findings, we recommend that educational and support programs targeting minority entrepreneurs should consider other variables rather than focusing on ethnicity alone.

Suggested Citation

  • Melissa S. Cardon & Rachel S. Shinnar & Micki Eisenman & Edward G. Rogoff, 2008. "Segmenting The Population Of Entrepreneurs: A Cluster Analysis Study," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 293-314.
    • Handle: RePEc:wsi:jdexxx:v:13:y:2008:i:03:n:s1084946708001009
    DOI: 10.1142/S1084946708001009
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    References listed on IDEAS

    as
    1. Lofstrom, Magnus & Wang, Chunbei, 2006. "Hispanic Self-Employment: A Dynamic Analysis of Business Ownership," IZA Discussion Papers 2101, Institute of Labor Economics (IZA).
    2. Li, Baibing & Martin, Elaine B. & Morris, A. Julian, 2002. "On principal component analysis in L1," Computational Statistics & Data Analysis, Elsevier, vol. 40(3), pages 471-474, September.
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    Citations

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    Cited by:

    1. Bethany Smith & Charles M. Tolbert, 2018. "Financial Motivations And Small Business Longevity: The Effects Of Gender And Race," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-20, December.
    2. Peterson, Robert A. & Crittenden, Victoria L., 2020. "Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs," Journal of Business Research, Elsevier, vol. 113(C), pages 139-148.
    3. Naveed Yasin & Khalid Hafeez, 2023. "Three waves of immigrant entrepreneurship: a cross-national comparative study," Small Business Economics, Springer, vol. 60(3), pages 1281-1306, March.
    4. Paloma Escamilla-Fajardo & David Parra-Camacho & Juan Manuel Núñez-Pomar, 2021. "Entrepreneurship and Resilience in Spanish Sports Clubs: A Cluster Analysis," IJERPH, MDPI, vol. 18(10), pages 1-19, May.
    5. A. Arrighetti & G. Foresti & S. Fumagalli & A. Lasagni, 2018. "Are Migrant Firms Actually Different From Native Firms?," Economics Department Working Papers 2018-EP05, Department of Economics, Parma University (Italy).
    6. Jeanette Engzell, 2023. "Beyond the stereotype of an intrapreneur: an exploratory study of different intrapreneurs and various corporate conditions," SN Business & Economics, Springer, vol. 3(8), pages 1-24, August.
    7. Hsu, Dan K. & Shinnar, Rachel S. & Anderson, Stella E., 2019. "‘I wish I had a regular job’: An exploratory study of entrepreneurial regret," Journal of Business Research, Elsevier, vol. 96(C), pages 217-227.

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