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A Micro-Entrepreneur In The Gig Economy: Case Study And Implications For Higher Education

Author

Listed:
  • THOMAS EVELAND

    (Ohio Dominican University, Columbus, OH, USA)

  • HELEN MACLENNAN

    (Saint Leo University, Tampa, FL, USA)

Abstract

Through the methodology of auto-ethnographical case study, this research includes a review of the entrepreneurial nature of the current U.S. workforce and explores the experiences and insights of a micro-entrepreneur to identify challenges faced by many freelance, gig workers, and other micro-entrepreneurs in the current economy. The study consolidates the challenges faced by the micro-entrepreneur into four key areas: formulating and executing strategy, constructing a value web, utilizing mentors and negotiating ambiguity in business. These unique challenges center on the start-up, development and operation of a small business, and are used to provide curricular and pedagogical recommendations for higher education to better serve this burgeoning sector of the workforce.

Suggested Citation

  • Thomas Eveland & Helen Maclennan, 2019. "A Micro-Entrepreneur In The Gig Economy: Case Study And Implications For Higher Education," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 1-19, September.
    • Handle: RePEc:wsi:jdexxx:v:24:y:2019:i:03:n:s108494671950016x
    DOI: 10.1142/S108494671950016X
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    References listed on IDEAS

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    1. Gerald Friedman, 2014. "Workers without employers: shadow corporations and the rise of the gig economy," Review of Keynesian Economics, Edward Elgar Publishing, vol. 2(2), pages 171-188, April.
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