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Market Opportunity Analysis in Thailand: Case of Individual Power Sources by Thermoelectric-Generator Technology for Portable Electronics

Author

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  • Surapree Maolikul

    (Technopreneurship and Innovation Management Program, Chulalongkorn University, Phayathai Rd., Pathumwan, 10330 Bangkok, Thailand)

  • Thira Chavarnakul

    (#x2020;Department of Commerce, Chulalongkorn Business School (CBS), Chulalongkorn University, Phayathai Rd., Pathumwan, 10330 Bangkok, Thailand)

  • Somchai Kiatgamolchai

    (#x2021;Department of Physics, Faculty of Science, Chulalongkorn University, Phayathai Rd., Pathumwan, 10330 Bangkok, Thailand)

Abstract

Thermoelectrics, an energy-conversion technology, has been developed for its potential to support portable electronics with an innovative power source. Primarily focusing on the metropolitan market in Thailand, the study, thus, aimed at the market insight into portable electronics users’ characteristics and opinions of thermoelectric-generator (TEG) technology commercialization. The business research was conducted to analyze their behaviors for power-supply lacking problems, encountering heat or cold sources, purchasing decision for a TEG-based charger and key decision factors. For practical applications, an innovative TEG-based charger should be more flexible by harnessing various heat or cold sources from ambient situations to generate electrical power.

Suggested Citation

  • Surapree Maolikul & Thira Chavarnakul & Somchai Kiatgamolchai, 2019. "Market Opportunity Analysis in Thailand: Case of Individual Power Sources by Thermoelectric-Generator Technology for Portable Electronics," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(03), pages 1-24, May.
    • Handle: RePEc:wsi:ijitmx:v:16:y:2019:i:03:n:s0219877019500275
    DOI: 10.1142/S0219877019500275
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    References listed on IDEAS

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