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Information Systems Capabilities and Customer Capital: A Multiple Mediation Model

Author

Listed:
  • Muhammad Awais Baloch

    (School of Management and Economics, Beijing Institute of Technology, Beijing, P. R. China)

  • Fanchen Meng

    (School of Management and Economics, Beijing Institute of Technology, Beijing, P. R. China)

  • Rab Nawaz Lodhi

    (#x2020;Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan)

Abstract

Many studies uphold information systems (IS) capabilities as a key factor in creating customer capital. This study explores this topic further by proposing a multiple mediation model. Hence, the study fills a conspicuous gap in the literature through its analysis of the mediating roles of green innovation product and environmental uncertainty. The study employs partial least square variance-based structural equation modeling to a sample of 425 participants from a variety of firms. From the findings of the study, we infer that green innovation performance — to a greater extent — and environmental uncertainty — to a lesser extent — play mediating roles between IS capabilities and customer capital.

Suggested Citation

  • Muhammad Awais Baloch & Fanchen Meng & Rab Nawaz Lodhi, 2019. "Information Systems Capabilities and Customer Capital: A Multiple Mediation Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(03), pages 1-23, May.
    • Handle: RePEc:wsi:ijitmx:v:16:y:2019:i:03:n:s0219877019500226
    DOI: 10.1142/S0219877019500226
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    References listed on IDEAS

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