Customer Need Identification Methods in New Product Development: What Works “Best”?
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DOI: 10.1142/S0219877018500086
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- Yeong Un Lee & Seung Hyun Chung & Joon Young Park, 2024. "Online Review Analysis from a Customer Behavior Observation Perspective for Product Development," Sustainability, MDPI, vol. 16(9), pages 1-18, April.
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Keywords
New product development; methodologies; customer need identification;All these keywords.
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