An Investigation of Key Factors Affecting the Adoption of Smartphone in Three Regions
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DOI: 10.1142/S0219877016400174
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- Oliver Niebuhr & Anush Norika Nazaryan, 2019. "Money Talks — But Less Well so over the Mobile Phone? The Persistence of the Telephone Voice in a 4G Technology Setting and the Resulting Implications for Business Communication and Mobile-Phone Innov," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-31, February.
- Jacobs, Nele & Swoboda, Bernhard, 2023. "The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness," International Business Review, Elsevier, vol. 32(5).
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Keywords
Innovation; smartphone adoption; technology evaluation; structural equation model (SEM); marketing strategy;All these keywords.
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