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BUSINESS MODEL RECONFIGURATION AND INNOVATION IN SMEs: A MIXED-METHOD ANALYSIS FROM THE ELECTRONICS INDUSTRY

Author

Listed:
  • THOMAS CLAUSS

    (Philipps-University of Marburg, School of Business and Economics Universitätsstraße 25a, 35037 Marburg, Germany)

  • RICARDA B. BOUNCKEN

    (University of Bayreuth, Chair of Strategic Management and Organization, Prieser Str. 2, 95440 Bayreuth, Germany)

  • SVEN LAUDIEN

    (Macromedia University of Applied Sciences, Naststraße 11, 70376 Stuttgart, Germany)

  • SASCHA KRAUS

    (École Supérieure du Commerce Extérieur, ESCE International Business School, 10 Rue Sextius Michel, 75015 Paris, France)

Abstract

Previous studies often assume that business model innovation (BMI) is reflected in an entrepreneurial business model design. We assume that business model reconfiguration (BMR) takes place in more nuanced types and does not always lead to (radical) BMI. By undertaking a mixed methods study with 213 respectively 16 SMEs from the electronic industry, we uncover six basically different types of BMRs and discuss their performance implications. By this, we shape the current understanding of BMR and shed light on variety and implications of different types of BMRs. Our configuration study indicates that firms achieve superior performance when implementing a radically new business model reflected in a new configuration of all three components of the business model: value creation, value proposition, and value capture. Second, BMR can take place in types where only some parts of the business model are extensively changed, while others are only slightly adapted.

Suggested Citation

  • Thomas Clauss & Ricarda B. Bouncken & Sven Laudien & Sascha Kraus, 2019. "BUSINESS MODEL RECONFIGURATION AND INNOVATION IN SMEs: A MIXED-METHOD ANALYSIS FROM THE ELECTRONICS INDUSTRY," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-35, April.
    • Handle: RePEc:wsi:ijimxx:v:24:y:2019:i:02:n:s1363919620500152
    DOI: 10.1142/S1363919620500152
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    Cited by:

    1. Mirella Muhic & Lars Bengtsson, 2021. "Dynamic capabilities triggered by cloud sourcing: a stage-based model of business model innovation," Review of Managerial Science, Springer, vol. 15(1), pages 33-54, January.
    2. Marcos Ferasso & Tatiana Beliaeva & Sascha Kraus & Thomas Clauss & Domingo Ribeiro‐Soriano, 2020. "Circular economy business models: The state of research and avenues ahead," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3006-3024, December.

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