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Business model innovation in the aviation industry

Author

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  • Sabrina Schneider
  • Patrick Spieth
  • Thomas Clauss

Abstract

In response to changing sources of value creation, business model innovation has recently emerged as a concept that allows dealing with volatile environments. Focusing on the aviation industry, we aim at enhancing the understanding of drivers, elements and forms of business model innovation. We use an inductive, theory-building design that allows patterns of business model innovation to come to light across multiple case studies of Maintenance, Repair and Overhaul (MRO) companies in the aviation industry. In line with prior theory, we find that a range of supply and demand-driven effects trigger the need for business model innovation in the aviation sector. We identify aircraft manufacturer market characteristics and structural airline industry characteristics as drivers of MRO business model innovation. New MRO value offerings and MRO value creation were set as constituting elements of innovating MRO business models resulting in customer benefit-oriented and value co-creation-oriented business model innovation.

Suggested Citation

  • Sabrina Schneider & Patrick Spieth & Thomas Clauss, 2013. "Business model innovation in the aviation industry," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 18(3/4), pages 286-310.
  • Handle: RePEc:ids:ijpdev:v:18:y:2013:i:3/4:p:286-310
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    Citations

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    Cited by:

    1. Jia, Yibo & Su, Jingqin & Cui, Li & Wu, Lin & Hua Tan, Kim, 2023. "Platform business model innovation in the digitalization era: A “driver-process-result” perspective," Journal of Business Research, Elsevier, vol. 160(C).
    2. Randhawa, Krithika & Wilden, Ralf & Gudergan, Siegfried, 2021. "How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation," Journal of Business Research, Elsevier, vol. 130(C), pages 618-634.
    3. Albert Rof & Andrea Bikfalvi & Pilar Marquès, 2020. "Digital Transformation for Business Model Innovation in Higher Education: Overcoming the Tensions," Sustainability, MDPI, vol. 12(12), pages 1-15, June.
    4. Elena Freisinger & Sven Heidenreich & Christian Landau & Patrick Spieth, 2021. "Business Model Innovation Through the Lens of Time: An Empirical Study of Performance Implications Across Venture Life Cycles," Schmalenbach Journal of Business Research, Springer, vol. 73(3), pages 339-380, December.
    5. Thomas Clauss & Ricarda B. Bouncken & Sven Laudien & Sascha Kraus, 2019. "BUSINESS MODEL RECONFIGURATION AND INNOVATION IN SMEs: A MIXED-METHOD ANALYSIS FROM THE ELECTRONICS INDUSTRY," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-35, April.
    6. Vatankhah, Sanaz & Bamshad, Vahideh & Altinay, Levent & De Vita, Glauco, 2023. "Understanding business model development through the lens of complexity theory: Enablers and barriers," Journal of Business Research, Elsevier, vol. 155(PA).
    7. Pereira, Bruno Alencar & Lohmann, Gui & Houghton, Luke, 2021. "Innovation and value creation in the context of aviation: a Systematic Literature Review," Journal of Air Transport Management, Elsevier, vol. 94(C).

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