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Cultural Contingencies Of Open Innovation Strategies

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  • ACHIM HECKER

    (Department of Business Administration, Private University Seeburg Castle, Seeburgstraße 8, A-5201 Seekirchen am Wallersee, Salzburg, Austria)

Abstract

This study draws on a sample of 49,919 firms from 13 countries to investigate the impact of national culture on the performance of inbound open innovation strategies. The study first validates the curvilinear relationships of external search breadth and depth with innovation performance, as first established by Laursen and Salter (2006) [Laursen, K and A Salter (2006). Open for innovation: The role of openness in explaining innovation performance among U.K. manufacturing firms. Strategic Management Journal, 27(2), 131–150] controlling for a number of country-specific factors including culture and the institutional environment. The study then draws on Hofstede’s cultural framework to theoretically and empirically investigate the influence of a country’s culture on the effectiveness of firms’ search strategies. The results show that cultural factors not only directly impact innovation performance, but also interact with search breadth and depth, thereby moderating the success of inbound open innovation strategies.

Suggested Citation

  • Achim Hecker, 2016. "Cultural Contingencies Of Open Innovation Strategies," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-27, October.
    • Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:07:n:s1363919616500675
    DOI: 10.1142/S1363919616500675
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