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The Role Of Complementary Actors In The Development Of Innovation In Small Firms

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  • TIM MAZZAROL

    (UWA Business School, University of Western Australia, 35 Stirling Highway, Crawley WA 6009, Australia)

  • SOPHIE REBOUD

    (Centre for Business Research (CEREN), Groupe ESC Dijon Bourgogne (Burgundy School of Business), 29 Rue Sambin BP 50608-21006, Dijon, France)

Abstract

This study examines the findings of a survey of small, high innovator firms and their assessment of the risks and benefits of forming strategic alliances with third party "complementors". The study found that the entrepreneurs of these small innovator firms were willing to form strategic alliances where such collaboration would assist in reducing customer perceptions of risk in the adoption of their innovation, while also enhancing the customer's understanding of the innovation. However, the entrepreneur of the small firm also needed to be confident that the alliance would allow him or her to retain control over the quality of the final outcome to their customer. These findings suggest that education of the entrepreneur in the development and management of strategic networks may be a useful enhancement to the process of innovation in small firms.

Suggested Citation

  • Tim Mazzarol & Sophie Reboud, 2008. "The Role Of Complementary Actors In The Development Of Innovation In Small Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(02), pages 223-253.
    • Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:02:n:s1363919608001960
    DOI: 10.1142/S1363919608001960
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    References listed on IDEAS

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    1. Jeroen de Jong & Ron Kemp & Mickey Folkeringa & Wubben, 2003. "Innovation and firm performance," Scales Research Reports H200207, EIM Business and Policy Research.
    2. Maureen Lankhuizen & Rosalinde Klein Woolthuis, 2004. "The National Systems of Innovation Approach and Innovation by SMEs," Scales Research Reports H200309, EIM Business and Policy Research.
    3. Hariolf Grupp & Shlomo Maital, 2001. "Managing New Product Development and Innovation," Books, Edward Elgar Publishing, number 2284.
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    Cited by:

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    2. Hurmelinna-Laukkanen, Pia & Nätti, Satu, 2012. "Network orchestration for knowledge mobility: The case of an international innovation community," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(4), pages 244-264.
    3. Adli Abouzeedan & Magnus Klofsten & Thomas Hedner, 2013. "Internetization Management as a Facilitator for Managing Innovation in High-Technology Smaller Firms," Global Business Review, International Management Institute, vol. 14(1), pages 121-136, February.
    4. Dr. Arif Anjum, 2018. "Impact of Technology Adoption on the Performance of Small and Medium Enterprises in India," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 857-867:5.
    5. Kay H. Hofmann & Gregory Theyel & Craig H. Wood, 2012. "Identifying Firm Capabilities as Drivers of Environmental Management and Sustainability Practices – Evidence from Small and Medium‐Sized Manufacturers," Business Strategy and the Environment, Wiley Blackwell, vol. 21(8), pages 530-545, December.
    6. Afris Widya-Hasuti & Abbas Mardani & Dalia Streimikiene & Ali Sharifara & Fausto Cavallaro, 2018. "The Role of Process Innovation between Firm-Specific Capabilities and Sustainable Innovation in SMEs: Empirical Evidence from Indonesia," Sustainability, MDPI, vol. 10(7), pages 1-26, June.
    7. Seth Amoako & Elvis Boateng, 2022. "Considering factors that leads to sustainability of Small and Medium Enterprises in Ghana using PESTEL and theories of entrepreneurship as a measuring tool," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 594-653, May.

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