Innovation and performance. An analysis on European and Romanian companies

The challenges of the economy and of the modern society based on knowledge are closely related to the success of firms, their ability to generate new, innovative products and services, in a steady pace and in a large, diverse structure in order to ensure performance and long-term welfare. In a global world where countries compete to produce and promote the market for quality and convenient products for the consumers, the innovation capacity of a country and the innovative capabilities of companies acquire a special importance. Numerous studies have analyzed the determinants of innovation of the innovative activities in companies, focusing in particular on organizational and technological capabilities and associated strategies required for successful innovation. There are different types of measuring innovation at the firm level, and in this paper we chose four main groups inspired by the typology promoted by OECD and Eurostat: product innovation, process innovation, organizational innovation, marketing innovation. To remain competitive in the long term, companies must consider all these areas, introduce new products to market, improve the quality of the existing products, upgrade or purchase new production technologies. Based on statistical reports of world and national organizations, our research highlights an extremely diverse and heterogeneous picture of the performance innovation indicators in Europe and the situation in Romania, by comparison both with the EU average, with countries in Central and Eastern Europe (CEE), but also with their own performance in prior periods.