IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v07y2003i03ns1363919603000854.html
   My bibliography  Save this article

Simultaneous Involvement in Service Product Development: A Strategic Contingency Approach

Author

Listed:
  • Frank M. Hull

    (Graduate Business Administration, Fordham University, New York, New York 10023, USA)

Abstract

This paper analyzes how simultaneous involvement by multiple functions in the development of service products affects performance. Early simultaneous involvement entails input from the outset by all relevant functions, especially those representing downstream competencies. Given that cross-functional involvement is time consuming and costly, one may hypothesize that its best for high performance only to the extent needed, such as at early stages of development or under the condition of novelty.The impact of simultaneous involvement on performance is measured as time compression and cost reduction. The contributions of ten functions are examined at three stages of a development cycle: (1) product concept; (2) product release; and (3) after sale. How product innovation strategy moderates the impact of simultaneous influence on performance, measured as time compression and cost reduction, is examined for three product innovation strategies: new, major modifications, and minor modifications.Results from analyzing 62 service enterprises in New York show that simultaneous involvement by multiple functions has the strongest main effects on performance at the earliest stage of the product concept. But, it also has weaker effects after initial sale. If the product innovation strategy is one of novelty, simultaneous involvement by multiple functions has interactions with performance throughout the development cycle. Some functions appear to be a kind of core team that is involved throughout. Others play more stage specific roles.If the product innovation strategy involves a lesser magnitude of innovation, levels of simultaneous involvement are either lower and/or do not have positive interactions with performance. These results are generally consistent with contingency theory that suggests the level of coordination and integration is affected by the novelty and uncertainty of the task environment.These results parallel those observed studies of goods industries. However, the level of augmentation of service products after initial sale, especially those involving interpersonal exchanges and transactions, appears higher than for more tangible goods.

Suggested Citation

  • Frank M. Hull, 2003. "Simultaneous Involvement in Service Product Development: A Strategic Contingency Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 7(03), pages 339-370.
    • Handle: RePEc:wsi:ijimxx:v:07:y:2003:i:03:n:s1363919603000854
    DOI: 10.1142/S1363919603000854
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919603000854
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919603000854?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Joe Tidd & Frank M Hull (ed.), 2003. "Service Innovation:Organizational Responses to Technological Opportunities & Market Imperatives," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p294, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lucia Crevani & Kristina Palm & Annika Schilling, 2011. "Innovation management in service firms: a research agenda," Service Business, Springer;Pan-Pacific Business Association, vol. 5(2), pages 177-193, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hipp, Christiane & Grupp, Hariolf, 2005. "Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies," Research Policy, Elsevier, vol. 34(4), pages 517-535, May.
    2. Gonzalo Maldonado-Guzmán & José Trinidad Marín-Aguilar & Sandra Yesenia Pinzón-Castro, 2017. "Service Innovation in Mexican Small Business," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(4), pages 1-1.
    3. Bendik Bygstad & Hans-Petter Aanby, 2010. "ICT infrastructure for innovation: A case study of the enterprise service bus approach," Information Systems Frontiers, Springer, vol. 12(3), pages 257-265, July.
    4. Lan Li & Hsin-Chieh Kung & Fu-Sheng Tsai & Chih-Fang Liu & Kun-Hwa Lu, 2018. "Service Learning, Service Climate, and Service-Based Social Innovation for Sustainability," Sustainability, MDPI, vol. 10(7), pages 1-12, July.
    5. Uyen Nguyen Thi & Manh Hoang Van & Imran Mahmud & Linh Vu Thi Thuy, 2023. "Innovation and the Sustainable Competitive Advantage of Young Firms: A Strategy Implementation Approach," Sustainability, MDPI, vol. 15(13), pages 1-13, July.
    6. Qun Zhao & Pei-Hsuan Tsai & Jin-Long Wang, 2019. "Improving Financial Service Innovation Strategies for Enhancing China’s Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model," Sustainability, MDPI, vol. 11(5), pages 1-29, March.
    7. Tilo Böhmann & Jan Leimeister & Kathrin Möslein, 2014. "Service Systems Engineering," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(2), pages 73-79, April.
    8. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    9. Tor Helge Aas, 2010. "Implementing A Value Assessment Tool For Service Innovation Ideas," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 1149-1167.
    10. Joe Tidd & Frank M. Hull, 2010. "Service Innovation: Development, Delivery and Performance," Chapters, in: Faïz Gallouj & Faridah Djellal (ed.), The Handbook of Innovation and Services, chapter 11, Edward Elgar Publishing.
    11. Edward Lorenz, 2015. "Work Organisation, Forms of Employee Learning and Labour Market Structure: Accounting for International Differences in Workplace Innovation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 6(2), pages 437-466, June.
    12. Daniel Berg & Norman G. Einspruch, 2008. "Analyzing Domestic And International Corporate Innovation Using The Data Surface Mining Technique," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 5(02), pages 221-231.
    13. Tsu-Ming Yeh & Shun-Hsing Chen & Tsen-Fei Chen, 2019. "The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan," Sustainability, MDPI, vol. 11(4), pages 1-12, February.
    14. Youn Sung Kim & DonHee Lee & Ju hang Cha, 2017. "A blueprinting approach to service innovation in private educational institutions," International Journal of Quality Innovation, Springer, vol. 3(1), pages 1-11, December.
    15. Joe Tidd & John Bessant, 2018. "Innovation Management Challenges: From Fads To Fundamentals," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(05), pages 1-13, June.
    16. Tor Helge Aas & Per E. Pedersen, 2010. "The Firm-Level Effects Of Service Innovation: A Literature Review," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 14(05), pages 759-794.
    17. Dao Thi Ta & Chia-Han Yang, 2018. "Exploring The Impacts Of Service Innovation On Customer Satisfaction In The Telecom Industry: A Perspective From Interactive And Supportive Service Innovations," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-30, October.
    18. Edward Lorenz, 2013. "Innovation, work Organisation and Systems of Social Protection," Post-Print halshs-00931547, HAL.
    19. Jon Sundbo & Donna Sundbo & Anders Henten, 2015. "Service encounters as bases for innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 35(5), pages 255-274, March.
    20. Thakur, Ramendra & Hale, Dena, 2013. "Service innovation: A comparative study of U.S. and Indian service firms," Journal of Business Research, Elsevier, vol. 66(8), pages 1108-1123.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:07:y:2003:i:03:n:s1363919603000854. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.