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Where Is Our Common Future? Directions: 'Second To The Right And Straight On Till Morning'

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  • Tarja Ketola

    (Department of Management Studies, Brunel University, Uxbridge, UK)

Abstract

Business enterprises have adopted the concept of sustainable development, but exploit it merely to their own short-term financial benefit. Their environmental values, visions and policies have not developed in accordance with the revelations made about the degradation of ecosystems. For any future to exist for humankind, a more advanced approach to sustainable development is needed. The environmental values and visions of two companies are studied in the context of their business environments, general strategic management capabilities and environmental policies. A set of hypothetical vertical paths between these factors is empirically tested at the corporate, divisional and operating unit levels of Shell and Texaco. It is argued that companies need to move two steps further in their environmental values, visions and policies to be able to contribute to the survival of our common future.

Suggested Citation

  • Tarja Ketola, 1996. "Where Is Our Common Future? Directions: 'Second To The Right And Straight On Till Morning'," Sustainable Development, John Wiley & Sons, Ltd., vol. 4(2), pages 84-97.
    • Handle: RePEc:wly:sustdv:v:4:y:1996:i:2:p:84-97
    DOI: 10.1002/(SICI)1099-1719(199608)4:2<84::AID-SD40>3.0.CO;2-C
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    References listed on IDEAS

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    1. Tarja Ketola, 1993. "The seven sisters: Snow whites, dwarfs or evil queens? A comparison of the official environmental policies of the largest oil corporations in the world," Business Strategy and the Environment, Wiley Blackwell, vol. 2(3), pages 22-33, September.
    2. Van Miller & John Quinn, 1993. "How green is the transnational corporation?," Business Strategy and the Environment, Wiley Blackwell, vol. 2(1), pages 13-25, March.
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    Cited by:

    1. Tarja Ketola, 1997. "A Map of Neverland: The role of policy in strategic environmental management," Business Strategy and the Environment, Wiley Blackwell, vol. 6(1), pages 18-33, February.
    2. Tarja Ketola, 2004. "Eco‐psychological profiling: an oil company example," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(3), pages 150-166, September.

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