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How green is the transnational corporation?

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  • Van Miller
  • John Quinn

Abstract

This paper discusses and criticises the often proposed transitional solution for global corporations in the light of an environmental imperative. The concept of an environmental imperative or demand is developed and advocated as equally important to the market demand that is inherent in the transnational solution. However, the environmental imperative itself is tempered by the characteristics of national regulatory regimes, which are presently the major force for change. Two case studies of businesses examined by the creators of the transnational solution are offered as evidence that corporations are not as indifferent to the environment as the creators of the solution are. Based on the findings from the two cases, some tentative proposals are advanced regarding the organisation of global corporations.

Suggested Citation

  • Van Miller & John Quinn, 1993. "How green is the transnational corporation?," Business Strategy and the Environment, Wiley Blackwell, vol. 2(1), pages 13-25, March.
    • Handle: RePEc:bla:bstrat:v:2:y:1993:i:1:p:13-25
    DOI: 10.1002/bse.3280020102
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    References listed on IDEAS

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    1. Jean J Boddewyn, 1988. "Political Aspects of MNE Theory," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 341-363, September.
    2. Kendall Roth & Allen J Morrison, 1990. "An Empirical Analysis of the Integration-Responsiveness Framework in Global Industries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(4), pages 541-564, December.
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    Cited by:

    1. Tarja Ketola, 1996. "Where Is Our Common Future? Directions: 'Second To The Right And Straight On Till Morning'," Sustainable Development, John Wiley & Sons, Ltd., vol. 4(2), pages 84-97.
    2. Audun Ruud, 1994. "Can transnational aluminium producers be ecologically sustainable? A case study of Jamaica's bauxite/alumina industry," Business Strategy and the Environment, Wiley Blackwell, vol. 3(2), pages 82-91.

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