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Eco-clothing, consumer identity and ideology

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  • Kirsi Niinimäki

    (Aalto University, School of Art and Design, Helsinki, Finland)

Abstract

This paper aims to contribute to a better understanding of eco-fashion consumption and consumer purchase decisions while constructing one's self with external symbols, such as appearance, clothing and fashion items. This study approaches sustainable clothing from a grounding in design research and the meanings of material culture. The study uses sociology and social psychology; hence, the meaning of appearance and especially clothing and fashion is understood in a social context. This paper also takes an interdisciplinary approach to eco-clothes as cultural and design objects in a social and sustainable development context, objects that intertwine consumers' ethical attitudes and values and how they construct a concept of 'self' using external symbols. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Kirsi Niinimäki, 2010. "Eco-clothing, consumer identity and ideology," Sustainable Development, John Wiley & Sons, Ltd., vol. 18(3), pages 150-162.
    • Handle: RePEc:wly:sustdv:v:18:y:2010:i:3:p:150-162
    DOI: 10.1002/sd.455
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    References listed on IDEAS

    as
    1. Luca Berchicci & Wynand Bodewes, 2005. "Bridging environmental issues with new product development," Business Strategy and the Environment, Wiley Blackwell, vol. 14(5), pages 272-285, September.
    2. Brooker, George, 1976. "The Self-Actualizing Socially Conscious Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(2), pages 107-112, Se.
    3. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
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    Cited by:

    1. Olson, Erik L., 2022. "‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions," Journal of Business Research, Elsevier, vol. 150(C), pages 389-398.
    2. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
    3. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    4. Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    5. Bo Zhang & Yaozhong Zhang & Peng Zhou, 2021. "Consumer Attitude towards Sustainability of Fast Fashion Products in the UK," Sustainability, MDPI, vol. 13(4), pages 1-23, February.

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