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Perceptions on the demand side and realities on the supply side: a study of the South African table grape export industry

Author

Listed:
  • Claribel Müller

    (Department of Law, Tshwane University of Technology, Pretoria, South Africa)

  • Walter J. V. Vermeulen

    (Copernicus Institute for Sustainable Development and Innovation, Utrecht University, the Netherlands)

  • Pieter Glasbergen

    (Copernicus Institute for Sustainable Development and Innovation, Utrecht University, the Netherlands)

Abstract

This article reports on the mechanisms of business-to-business regulation as governance approach in an agricultural supply chain. The article explores the activities of NGOs, government and business in promoting sustainable production. It focuses on the requirements set for producers in agro-food chains and the effects of NGO perceptions on these issues. The subsequent business standards set by retailers and other market role-players and the responses of producers are reported and the responsibility for achieving desired outputs is discussed. The research methodology included open interviews with various stakeholders in the chain, as well as structured questionnaires to determine practices on farms. From the findings it is clear that perceptions of European stakeholders differ substantially from the reality found in South Africa. This has consequences for producers, from both a social and a financial perspective. Understanding the role and function of NGOs, market role-players and national government in the governance of sustainable development in the South African-European table grape supply chain contributes to identifying barriers and opportunities to achieving sustainable practices in global supply chains. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Claribel Müller & Walter J. V. Vermeulen & Pieter Glasbergen, 2009. "Perceptions on the demand side and realities on the supply side: a study of the South African table grape export industry," Sustainable Development, John Wiley & Sons, Ltd., vol. 17(5), pages 295-310.
    • Handle: RePEc:wly:sustdv:v:17:y:2009:i:5:p:295-310
    DOI: 10.1002/sd.425
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    References listed on IDEAS

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    1. Islam, Md. Saidul, 2008. "From pond to plate: Towards a twin-driven commodity chain in Bangladesh shrimp aquaculture," Food Policy, Elsevier, vol. 33(3), pages 209-223, June.
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    Cited by:

    1. Yaru Tang & Mengdi Liu & Fan Xia & Bing Zhang, 2024. "Informal regulation by nongovernmental organizations enhances corporate compliance: Evidence from a nationwide randomized controlled trial in China," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 43(1), pages 234-257, January.
    2. Ruiqian Li & Ramakrishnan Ramanathan & Guanghua Xu, 2023. "The impact of penalties for environmental violations on corporate environmental responsibility," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1343-1363, June.
    3. Sadaat Ali Yawar & Stefan Seuring, 2017. "Management of Social Issues in Supply Chains: A Literature Review Exploring Social Issues, Actions and Performance Outcomes," Journal of Business Ethics, Springer, vol. 141(3), pages 621-643, March.
    4. Beske, Philip & Land, Anna & Seuring, Stefan, 2014. "Sustainable supply chain management practices and dynamic capabilities in the food industry: A critical analysis of the literature," International Journal of Production Economics, Elsevier, vol. 152(C), pages 131-143.
    5. Vermeulen, W.J.V. & Kok, M.T.J., 2012. "Government interventions in sustainable supply chain governance: Experience in Dutch front-running cases," Ecological Economics, Elsevier, vol. 83(C), pages 183-196.
    6. Walter J.V. Vermeulen, 2015. "Self‐Governance for Sustainable Global Supply Chains: Can it Deliver the Impacts Needed?," Business Strategy and the Environment, Wiley Blackwell, vol. 24(2), pages 73-85, February.
    7. Seok‐Beom Choi & Yunting Feng & Junjun Liu & Qinghua Zhu, 2019. "Motivating corporate social responsibility practices under customer pressure among small‐ and medium‐sized suppliers in China: The role of dynamic capabilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 213-226, January.
    8. Xiaohong Chen & Jiefu Zhang & Huixiang Zeng, 2020. "Is corporate environmental responsibility synergistic with governmental environmental responsibility? Evidence from China," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3669-3686, December.
    9. Stefan Seuring, 2011. "Supply chain management for sustainable products – insights from research applying mixed methodologies," Business Strategy and the Environment, Wiley Blackwell, vol. 20(7), pages 471-484, November.
    10. Romy Morana & Stefan Seuring, 2011. "A Three Level Framework for Closed-Loop Supply Chain Management—Linking Society, Chain and Actor Level," Sustainability, MDPI, vol. 3(4), pages 1-14, April.
    11. Fritz, Morgane M.C. & Maxson, Peter A. & Baumgartner, Rupert J., 2016. "The mercury supply chain, stakeholders and their responsibilities in the quest for mercury-free gold," Resources Policy, Elsevier, vol. 50(C), pages 177-192.

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