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Risk Perceptions in a Resource Community and Communication Implications: Emotion, Stigma, and Identity

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  • Barbara Miller
  • Janas Sinclair

Abstract

Communication targeting resource communities, sites of potentially damaging industries such as forestry, mining, and logging, requires an understanding of risk perceptions among residents living within these communities. Among concerns facing these communities is social stigmatization, an actual or feared negative psychological experience associated with living in a community with an undesirable industry. This study of a coal‐mining resource community was conducted with the purpose of exploring a range of perceptions associated with ongoing exposure to a resource industry, including the experience of social stigma. This study used focus group interviews with stakeholders to highlight the personal voices of the resource community experience. A model of stakeholders’ perceptions of industry risks and benefits is introduced, and important distinctions between hypothetical risk perceptions and perceptions of resource community stakeholders are explored. Implications for communicating with resource communities are also discussed.

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  • Barbara Miller & Janas Sinclair, 2012. "Risk Perceptions in a Resource Community and Communication Implications: Emotion, Stigma, and Identity," Risk Analysis, John Wiley & Sons, vol. 32(3), pages 483-495, March.
    • Handle: RePEc:wly:riskan:v:32:y:2012:i:3:p:483-495
    DOI: 10.1111/j.1539-6924.2011.01685.x
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    References listed on IDEAS

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    Cited by:

    1. Lucinda Austin & Barbara Miller Gaither, 2019. "Redefining fit: examining CSR company-issue fit in stigmatized industries," Journal of Brand Management, Palgrave Macmillan, vol. 26(1), pages 9-20, January.
    2. Nicholas Cook & Emily Sarver & Leigh-Anne Krometis, 2015. "Putting Corporate Social Responsibility to Work in Mining Communities: Exploring Community Needs for Central Appalachian Wastewater Treatment," Resources, MDPI, vol. 4(2), pages 1-18, April.
    3. Desheng Wu & Shuzhen Chen, 2017. "Benchmarking Discount Rate in Natural Resource Damage Assessment with Risk Aversion," Risk Analysis, John Wiley & Sons, vol. 37(8), pages 1522-1531, August.

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