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Communicating Risks: Examining Hazard and Outrage in Multiple Contexts

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  • Kenneth Lachlan
  • Patric R. Spence

Abstract

This article examines the heuristic value of a model of risk communication outlined by Peter Sandman. It tests and expands the proposed constructs and seeks to establish a measurement model. Results in the first laboratory study indicated congruence between the model and data, while the second demonstrated the capacity for manipulation of the constructs. A field study then extended the measurement model in both scope and usefulness by demonstrating its utility in an applied setting. Descriptive analyses indicate differences in perceptions of risk on the basis of sex and race. Implications for the use of the model are discussed.

Suggested Citation

  • Kenneth Lachlan & Patric R. Spence, 2010. "Communicating Risks: Examining Hazard and Outrage in Multiple Contexts," Risk Analysis, John Wiley & Sons, vol. 30(12), pages 1872-1886, December.
    • Handle: RePEc:wly:riskan:v:30:y:2010:i:12:p:1872-1886
    DOI: 10.1111/j.1539-6924.2010.01511.x
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    References listed on IDEAS

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    1. Craig W. Trumbo, 1996. "Examining Psychometrics and Polarization in a Single‐Risk Case Study," Risk Analysis, John Wiley & Sons, vol. 16(3), pages 429-438, June.
    2. Craig W. Trumbo & Katherine A. McComas, 2003. "The Function of Credibility in Information Processing for Risk Perception," Risk Analysis, John Wiley & Sons, vol. 23(2), pages 343-353, April.
    3. Craig W. Trumbo, 1999. "Heuristic‐Systematic Information Processing and Risk Judgment," Risk Analysis, John Wiley & Sons, vol. 19(3), pages 391-400, June.
    4. Peter M. Sandman & Paul M. Miller & Branden B. Johnson & Neil D. Weinstein, 1993. "Agency Communication, Community Outrage, and Perception of Risk: Three Simulation Experiments," Risk Analysis, John Wiley & Sons, vol. 13(6), pages 585-598, December.
    5. Ali Siddiq Alhakami & Paul Slovic, 1994. "A Psychological Study of the Inverse Relationship Between Perceived Risk and Perceived Benefit," Risk Analysis, John Wiley & Sons, vol. 14(6), pages 1085-1096, December.
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    Cited by:

    1. Robert D. Jagiello & Thomas T. Hills, 2018. "Bad News Has Wings: Dread Risk Mediates Social Amplification in Risk Communication," Risk Analysis, John Wiley & Sons, vol. 38(10), pages 2193-2207, October.
    2. Marco Dettori & Antonio Azara & Erika Loria & Andrea Piana & Maria Dolores Masia & Alessandra Palmieri & Andrea Cossu & Paolo Castiglia, 2019. "Population Distrust of Drinking Water Safety. Community Outrage Analysis, Prediction and Management," IJERPH, MDPI, vol. 16(6), pages 1-10, March.
    3. V.H.M. Visschers & P.M. Wiedemann & H. Gutscher & S. Kurzenhäuser & R. Seidl & C.G. Jardine & D.R.M. Timmermans, 2012. "Affect-inducing risk communication: current knowledge and future directions," Journal of Risk Research, Taylor & Francis Journals, vol. 15(3), pages 257-271, March.

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