IDEAS home Printed from https://ideas.repec.org/a/wly/mgtdec/v43y2022i7p3130-3146.html
   My bibliography  Save this article

“Free replacement extended warranty” or “traditional extended warranty”: Optimal extended warranty selection strategy

Author

Listed:
  • Kaiying Cao
  • Yunyi Su
  • Yuqiu Xu
  • Jia Wang

Abstract

A variety of new extended warranty services are increasingly emerging nowadays, among which “free replacement extended warranty” service is favored by many consumers. Considering resource constraints and cannibalism, firms are facing the challenge of providing the “free replacement extended warranty” service (NR) or the “traditional extended warranty” service (EW). To meet this challenge, we develop theoretical models and optimize the models to obtain management implications. The results show that firms should choose the NR strategy when the traditional extended warranty cost coefficient is relatively high and the free replacement cost coefficient is relatively low. Otherwise, the EW strategy is better.

Suggested Citation

  • Kaiying Cao & Yunyi Su & Yuqiu Xu & Jia Wang, 2022. "“Free replacement extended warranty” or “traditional extended warranty”: Optimal extended warranty selection strategy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 3130-3146, October.
    • Handle: RePEc:wly:mgtdec:v:43:y:2022:i:7:p:3130-3146
    DOI: 10.1002/mde.3586
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/mde.3586
    Download Restriction: no
    File URL: https://libkey.io/10.1002/mde.3586?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Liu, Yan & Shi, Hongyan & Petruzzi, Nicholas C., 2018. "Optimal quality and quantity provisions for centralized vs. decentralized distribution: Market size uncertainty effects," European Journal of Operational Research, Elsevier, vol. 265(3), pages 1144-1158.
    2. Wang, Xiaolin & Zhao, Xiujie & Liu, Bin, 2020. "Design and pricing of extended warranty menus based on the multinomial logit choice model," European Journal of Operational Research, Elsevier, vol. 287(1), pages 237-250.
    3. Mai, Dung T. & Liu, Tieming & Morris, Michael D.S. & Sun, Shuzhen, 2017. "Quality coordination with extended warranty for store-brand products," European Journal of Operational Research, Elsevier, vol. 256(2), pages 524-532.
    4. Kunpeng Li & Suman Mallik & Dilip Chhajed, 2012. "Design of Extended Warranties in Supply Chains under Additive Demand," Production and Operations Management, Production and Operations Management Society, vol. 21(4), pages 730-746, July.
    5. Liu, Bin & Wu, Jun & Xie, Min, 2015. "Cost analysis for multi-component system with failure interaction under renewing free-replacement warranty," European Journal of Operational Research, Elsevier, vol. 243(3), pages 874-882.
    6. Baojun Jiang & Bicheng Yang, 2019. "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, INFORMS, vol. 65(1), pages 272-285, January.
    7. Bouguerra, Soumaya & Chelbi, Anis & Rezg, Nidhal, 2012. "A decision model for adopting an extended warranty under different maintenance policies," International Journal of Production Economics, Elsevier, vol. 135(2), pages 840-849.
    8. Panos M. Markopoulos & Kartik Hosanagar, 2018. "A Model of Product Design and Information Disclosure Investments," Management Science, INFORMS, vol. 64(2), pages 739-759, February.
    9. Liu, Bin & Shen, Lijuan & Xu, Jianyu & Zhao, Xiujie, 2020. "A complimentary extended warranty: Profit analysis and pricing strategy," International Journal of Production Economics, Elsevier, vol. 229(C).
    10. Luo, Ming & Wu, Shaomin, 2019. "A comprehensive analysis of warranty claims and optimal policies," European Journal of Operational Research, Elsevier, vol. 276(1), pages 144-159.
    11. Song Huang & Shuting Chen & Lei Xiao, 2020. "Manufacturer product quality information disclosure with channel encroachment in the E‐commerce age," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(5), pages 744-761, July.
    12. Hsieh, Chung-Chi & Liu, Yu-Te, 2010. "Quality investment and inspection policy in a supplier-manufacturer supply chain," European Journal of Operational Research, Elsevier, vol. 202(3), pages 717-729, May.
    13. Kinshuk Jerath & Sang-Hyun Kim & Robert Swinney, 2017. "Product Quality in a Distribution Channel with Inventory Risk," Marketing Science, INFORMS, vol. 36(5), pages 747-761, September.
    14. Bo Jiang & Xubing Zhang, 2011. "How Does a Retailer's Service Plan Affect a Manufacturer's Warranty?," Management Science, INFORMS, vol. 57(4), pages 727-740, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kaiying Cao & Yunyi Su & Guoxin Han & Jia Wang, 2023. "Optimal maintenance service outsourcing strategy considering extended warranty service," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 1344-1358, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cao, Kaiying & Su, Yunyi & Han, Guoxin & Choi, Tsan-Ming, 2022. "Is it wise to offer rebates for unused extended warranties under trade-in programs in supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    2. Kaiying Cao & Yunyi Su & Guoxin Han & Jia Wang, 2023. "Optimal maintenance service outsourcing strategy considering extended warranty service," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(2), pages 1344-1358, March.
    3. Huang, Hongfu & Liu, Feng & Zhang, Peng, 2021. "To outsource or not to outsource? Warranty service provision strategies considering competition, costs and reliability," International Journal of Production Economics, Elsevier, vol. 242(C).
    4. Jiawei Hu & Suqin Sun & Xuemei Zhang & Qiang Meng, 2022. "Optimal Extended Warranty Strategy: Provided by Manufacturer or E-Commerce Platform?," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
    5. Sezgin Çağlar Aksezer, 2023. "Sustainability via Extended Warranty Contracts: Design for a Consumer Electronics Retailer," Sustainability, MDPI, vol. 16(1), pages 1-11, December.
    6. Huang, Yeu-Shiang & Fang, Chih-Chiang & Lu, Chang-Ming & (Bill) Tseng, Tzu-Liang, 2022. "Optimal Warranty Policy for Consumer Electronics with Dependent Competing Failure Processes," Reliability Engineering and System Safety, Elsevier, vol. 222(C).
    7. Bian, Yiwen & Xie, Jiazheng & Archibald, Thomas W. & Sun, Yanhong, 2019. "Optimal extended warranty strategy: Offering trade-in service or not?," European Journal of Operational Research, Elsevier, vol. 278(1), pages 240-254.
    8. Wang, Xiaolin & Zhao, Xiujie & Liu, Bin, 2020. "Design and pricing of extended warranty menus based on the multinomial logit choice model," European Journal of Operational Research, Elsevier, vol. 287(1), pages 237-250.
    9. Keyuan Cai & Zhen He & Yaqi Lou & Shuguang He, 2020. "Risk-aversion information in a supply chain with price and warranty competition," Annals of Operations Research, Springer, vol. 287(1), pages 61-107, April.
    10. Wang, Xiaolin & Liu, Bin & Zhao, Xiujie, 2021. "A performance-based warranty for products subject to competing hard and soft failures," International Journal of Production Economics, Elsevier, vol. 233(C).
    11. Chengye Ma & Yongjun Du & Lijun Shang & Li Yang & Kaiye Gao, 2023. "Random Maintenance Strategy Modeling of Warranted Products with Reliability Heterogeneity," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    12. Jianhua Ma & Xingzheng Ai & Wen Yang & Yanchun Pan, 2019. "Decentralization versus coordination in competing supply chains under retailers’ extended warranties," Annals of Operations Research, Springer, vol. 275(2), pages 485-510, April.
    13. Dong, Shuang & Qin, Zhongfeng & Yan, Yingchen, 2022. "Effects of online-to-offline spillovers on pricing and quality strategies of competing firms," International Journal of Production Economics, Elsevier, vol. 244(C).
    14. Xiaodong Zhu & Lingfei Yu, 2019. "The Impact of Warranty Efficiency of Remanufactured Products on Production Decisions and Green Growth Performance in Closed-Loop Supply Chain: Perspective of Consumer Behavior," Sustainability, MDPI, vol. 11(5), pages 1-24, March.
    15. Yanfei Lan & Zhibing Liu & Baozhuang Niu, 2017. "Pricing and Design of After-Sales Service Contract: The Value of Mining Asymmetric Sales Cost Information," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 34(01), pages 1-25, February.
    16. Karar, Ahmed Noaman & Labib, Ashraf & Jones, Dylan, 2023. "Post-warranty maintenance strategy selection using shape packages process," International Journal of Production Economics, Elsevier, vol. 255(C).
    17. Shang, Lijun & Liu, Baoliang & Qiu, Qingan & Yang, Li, 2023. "Three-dimensional warranty and post-warranty maintenance of products with monitored mission cycles," Reliability Engineering and System Safety, Elsevier, vol. 239(C).
    18. Lijun Shang & Baoliang Liu & Kaiye Gao & Li Yang, 2023. "Random Warranty and Replacement Models Customizing from the Perspective of Heterogeneity," Mathematics, MDPI, vol. 11(15), pages 1-22, July.
    19. Zhu, Ying & Xia, Tangbin & Hong, Ge & Chen, Zhen & Pan, Ershun & Xi, Lifeng, 2022. "Collaborative maintenance service and component sales under coopetition patterns for OEMs challenged by booming used-component sales," Reliability Engineering and System Safety, Elsevier, vol. 226(C).
    20. Zhang, Zhichao & Xu, Haiyan & Zhao, Yingxue & Liu, Zhi & Chen, Kebing, 2023. "Extended warranty service provision: A strategic analysis for the E-commerce platform supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:mgtdec:v:43:y:2022:i:7:p:3130-3146. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www3.interscience.wiley.com/cgi-bin/jhome/7976 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.