IDEAS home Printed from https://ideas.repec.org/a/eee/ejores/v321y2025i2p600-613.html
   My bibliography  Save this article

Optimizing extended warranty options with preventive maintenance service under multinomial logit model

Author

Listed:
  • Dai, Anshu
  • Yang, Xi
  • Yang, Duo
  • Li, Ting
  • Wang, Xin
  • He, Shuguang

Abstract

Extended warranty (EW) services have become the primary source of profit for manufacturers. How to design the appropriate EW service to balance customer user experience with the manufacturer’s profit issues has received great attention. Implementing preventive maintenance (PM) actions can not only reduce the customer’s lifecycle cost but also enhance the manufacturer’s brand image. Therefore, EW bundled with PM service has emerged in the after-sales market today. To enrich customers’ choice, we investigate the design of EW menus bundled with PM service options, and then we jointly determine EW prices and the frequency of PM actions for the provided menus. In the proposed model, we combine the multinomial logit model with prospect theory to characterize customer choice behavior when presented with different EW menu options. Based on that, with the aim of maximizing the manufacturer’s profit, we can derive sets of offers, the corresponding EW service prices, and the number of included PM actions. We also introduce two additional models that account for different customer purchase scenarios. Numerical results reveal that when the manufacturer chooses to offer a unified EW menu to all customers, it is consistently more profitable to present the menu at the point of product sales. Another interesting finding is that customized EW menus designed for various customer segments do not always outperform unified ones. Overall, this study will provide a foundation for manufacturers to make informed decisions regarding the selection and design of EW menus in various scenarios.

Suggested Citation

  • Dai, Anshu & Yang, Xi & Yang, Duo & Li, Ting & Wang, Xin & He, Shuguang, 2025. "Optimizing extended warranty options with preventive maintenance service under multinomial logit model," European Journal of Operational Research, Elsevier, vol. 321(2), pages 600-613.
  • Handle: RePEc:eee:ejores:v:321:y:2025:i:2:p:600-613
    DOI: 10.1016/j.ejor.2024.09.024
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0377221724007276
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.ejor.2024.09.024?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ruxian Wang, 2018. "When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices," Manufacturing & Service Operations Management, INFORMS, vol. 20(3), pages 583-600, July.
    2. Huang, Yeu-Shiang & Huang, Chao-Da & Ho, Jyh-Wen, 2017. "A customized two-dimensional extended warranty with preventive maintenance," European Journal of Operational Research, Elsevier, vol. 257(3), pages 971-978.
    3. Kijima, Masaaki & Morimura, Hidenori & Suzuki, Yasusuke, 1988. "Periodical replacement problem without assuming minimal repair," European Journal of Operational Research, Elsevier, vol. 37(2), pages 194-203, November.
    4. Su, Chun & Wang, Xiaolin, 2016. "A two-stage preventive maintenance optimization model incorporating two-dimensional extended warranty," Reliability Engineering and System Safety, Elsevier, vol. 155(C), pages 169-178.
    5. Wang, Xiaolin & Li, Lishuai & Xie, Min, 2020. "An unpunctual preventive maintenance policy under two-dimensional warranty," European Journal of Operational Research, Elsevier, vol. 282(1), pages 304-318.
    6. Anshu Dai & Guanzhou Wei & Zhaomin Zhang & Shuguang He, 2020. "Design of a flexible preventive maintenance strategy for two-dimensional warranted products," Journal of Risk and Reliability, , vol. 234(1), pages 74-87, February.
    7. Hamidi, Maryam & Liao, Haitao & Szidarovszky, Ferenc, 2016. "Non-cooperative and cooperative game-theoretic models for usage-based lease contracts," European Journal of Operational Research, Elsevier, vol. 255(1), pages 163-174.
    8. Wang, Jinting & Zhou, Zhuang & Peng, Hao, 2017. "Flexible decision models for a two-dimensional warranty policy with periodic preventive maintenance," Reliability Engineering and System Safety, Elsevier, vol. 162(C), pages 14-27.
    9. Wang, Xiaolin & Zhao, Xiujie & Liu, Bin, 2020. "Design and pricing of extended warranty menus based on the multinomial logit choice model," European Journal of Operational Research, Elsevier, vol. 287(1), pages 237-250.
    10. Cao, Kaiying & Su, Yunyi & Han, Guoxin & Choi, Tsan-Ming, 2022. "Is it wise to offer rebates for unused extended warranties under trade-in programs in supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 167(C).
    11. Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 106(4), pages 1039-1061.
    12. Kalyan Talluri & Garrett van Ryzin, 2004. "Revenue Management Under a General Discrete Choice Model of Consumer Behavior," Management Science, INFORMS, vol. 50(1), pages 15-33, January.
    13. Liu, Bin & Shen, Lijuan & Xu, Jianyu & Zhao, Xiujie, 2020. "A complimentary extended warranty: Profit analysis and pricing strategy," International Journal of Production Economics, Elsevier, vol. 229(C).
    14. Xiao Huang, 2022. "Financing Disruptive Suppliers: Payment Advance, Timeline, and Discount Rate," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 1115-1134, March.
    15. Qi Feng & J. George Shanthikumar & Mengying Xue, 2022. "Consumer Choice Models and Estimation: A Review and Extension," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 847-867, February.
    16. Luo, Ming & Wu, Shaomin, 2019. "A comprehensive analysis of warranty claims and optimal policies," European Journal of Operational Research, Elsevier, vol. 276(1), pages 144-159.
    17. Joseph C. Hartman & Kamonkan Laksana, 2009. "Designing and pricing menus of extended warranty contracts," Naval Research Logistics (NRL), John Wiley & Sons, vol. 56(3), pages 199-214, April.
    18. Huang, Yeu-Shiang & Ho, Jyh-Wen & Hung, Jin-Wei & Tseng, Tzu-Liang (Bill), 2021. "A customized warranty model by considering multi-usage levels for the leasing industry," Reliability Engineering and System Safety, Elsevier, vol. 215(C).
    19. Xin Wang & Zhi-Sheng Ye, 2020. "Design of customized two-dimensional extended warranties considering use rate and heterogeneity," IISE Transactions, Taylor & Francis Journals, vol. 53(3), pages 341-351, December.
    20. Xiaolin Wang & Chun Su, 2016. "A two-dimensional preventive maintenance strategy for items sold with warranty," International Journal of Production Research, Taylor & Francis Journals, vol. 54(19), pages 5901-5915, October.
    21. Zhao, Xiujie & Chen, Piao & Lv, Shanshan & He, Zhen, 2023. "Reliability testing for product return prediction," European Journal of Operational Research, Elsevier, vol. 304(3), pages 1349-1363.
    22. Ruxian Wang & Maqbool Dada & Ozge Sahin, 2019. "Pricing Ancillary Service Subscriptions," Management Science, INFORMS, vol. 65(10), pages 4712-4732, October.
    23. Wang, Yukun & Liu, Zixian & Liu, Yiliu, 2015. "Optimal preventive maintenance strategy for repairable items under two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 142(C), pages 326-333.
    24. Peng, Shizhe & Jiang, Wei & Wei, Lai & Wang, Xiao-Lin, 2022. "A new cost-sharing preventive maintenance program under two-dimensional warranty," International Journal of Production Economics, Elsevier, vol. 254(C).
    25. Jeffrey D. Shulman & Marcus Cunha & Julian K. Saint Clair, 2015. "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence," Marketing Science, INFORMS, vol. 34(4), pages 590-605, July.
    26. Li, Ting & He, Shuguang & Zhao, Xiujie & Liu, Bin, 2023. "Warranty service contracts design for deteriorating products with maintenance duration commitments," International Journal of Production Economics, Elsevier, vol. 264(C).
    27. Shuguang He & Zhaomin Zhang & Guohua Zhang & Zhen He, 2017. "Two-dimensional base warranty design based on a new demand function considering heterogeneous usage rate," International Journal of Production Research, Taylor & Francis Journals, vol. 55(23), pages 7058-7072, December.
    28. Wu, Shaomin & Asadi, Majid, 2024. "A preventive maintenance policy and a method to approximate the failure process for multi-component systems," European Journal of Operational Research, Elsevier, vol. 318(3), pages 825-835.
    29. Luo, Ming & Wu, Shaomin, 2018. "A value-at-risk approach to optimisation of warranty policy," European Journal of Operational Research, Elsevier, vol. 267(2), pages 513-522.
    30. Liu, Peng & Wang, Guanjun, 2023. "Generalized non-renewing replacement warranty policy and an age-based post-warranty maintenance strategy," European Journal of Operational Research, Elsevier, vol. 311(2), pages 567-580.
    31. N Jack & D N P Murthy, 2007. "A flexible extended warranty and related optimal strategies," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 58(12), pages 1612-1620, December.
    32. Xiao-Lin Wang, 2023. "Design and pricing of usage-driven customized two-dimensional extended warranty menus," IISE Transactions, Taylor & Francis Journals, vol. 55(9), pages 873-885, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peng, Shizhe & Jiang, Wei & Huang, Wenpo & Luo, Qinglin, 2024. "The impact of gamma usage processes on preventive maintenance policies under two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 242(C).
    2. Peng, Shizhe & Jiang, Wei & Wei, Lai & Wang, Xiao-Lin, 2022. "A new cost-sharing preventive maintenance program under two-dimensional warranty," International Journal of Production Economics, Elsevier, vol. 254(C).
    3. Wang, Xiaolin & Zhao, Xiujie & Liu, Bin, 2020. "Design and pricing of extended warranty menus based on the multinomial logit choice model," European Journal of Operational Research, Elsevier, vol. 287(1), pages 237-250.
    4. Xiaolin Wang & Wei Xie, 2018. "Two-dimensional warranty: A literature review," Journal of Risk and Reliability, , vol. 232(3), pages 284-307, June.
    5. Liu, Peng & Wang, Guanjun, 2024. "Two-dimensional warranty policy design with the consideration of protection term," International Journal of Production Economics, Elsevier, vol. 276(C).
    6. Wang, Xiaolin & Li, Lishuai & Xie, Min, 2020. "An unpunctual preventive maintenance policy under two-dimensional warranty," European Journal of Operational Research, Elsevier, vol. 282(1), pages 304-318.
    7. Zhu, Ying & Xia, Tangbin & Chen, Zhen & Pan, Ershun & Xi, Lifeng, 2022. "Optimal maintenance service strategy for OEM entering competitive MRO market under opposite patterns," Reliability Engineering and System Safety, Elsevier, vol. 217(C).
    8. Huang, Yeu-Shiang & Fang, Chih-Chiang & Lu, Chang-Ming & (Bill) Tseng, Tzu-Liang, 2022. "Optimal Warranty Policy for Consumer Electronics with Dependent Competing Failure Processes," Reliability Engineering and System Safety, Elsevier, vol. 222(C).
    9. Huang, Yeu-Shiang & Ho, Jyh-Wen & Hung, Jin-Wei & Tseng, Tzu-Liang (Bill), 2021. "A customized warranty model by considering multi-usage levels for the leasing industry," Reliability Engineering and System Safety, Elsevier, vol. 215(C).
    10. Yukun Wang & Yiliu Liu & Aibo Zhang, 2019. "Preventive maintenance optimization for repairable products considering two-dimensional warranty and customer satisfaction," Journal of Risk and Reliability, , vol. 233(4), pages 553-566, August.
    11. Anshu Dai & Guanzhou Wei & Zhaomin Zhang & Shuguang He, 2020. "Design of a flexible preventive maintenance strategy for two-dimensional warranted products," Journal of Risk and Reliability, , vol. 234(1), pages 74-87, February.
    12. Wu, Shaomin, 2024. "A copula-based approach to modelling the failure process of items under two-dimensional warranty and applications," European Journal of Operational Research, Elsevier, vol. 314(3), pages 854-866.
    13. Wang, Xiaolin & Liu, Bin & Zhao, Xiujie, 2021. "A performance-based warranty for products subject to competing hard and soft failures," International Journal of Production Economics, Elsevier, vol. 233(C).
    14. Park, Minjae & Jung, Ki Mun & Park, Dong Ho, 2018. "Optimization of periodic preventive maintenance policy following the expiration of two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 170(C), pages 1-9.
    15. Dai, Anshu & Wei, Guanzhou & Wang, Dongfan & He, Zhen & He, Shuguang, 2021. "The opportunity study of PM strategy for second-hand products sold with a two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 214(C).
    16. Lin Zhao & Lijun Shang & Baoliang Liu, 2024. "Customized Random Maintenance Policies After the Expiration of a Renewal Repair–Replacement Warranty with Random Charge," Mathematics, MDPI, vol. 13(1), pages 1-24, December.
    17. Liu, Peng & Wang, Guanjun, 2023. "Generalized non-renewing replacement warranty policy and an age-based post-warranty maintenance strategy," European Journal of Operational Research, Elsevier, vol. 311(2), pages 567-580.
    18. Wang, Yukun & Liu, Yiliu & Liu, Zixian & Li, Xiaopeng, 2017. "On reliability improvement program for second-hand products sold with a two-dimensional warranty," Reliability Engineering and System Safety, Elsevier, vol. 167(C), pages 452-463.
    19. Safaei, Fatemeh & Taghipour, Sharareh, 2022. "Optimal preventive maintenance for repairable products with three types of failures sold under a renewable hybrid FRW/PRW policy," Reliability Engineering and System Safety, Elsevier, vol. 223(C).
    20. Chun Su & Longfei Cheng, 2019. "Two-dimensional preventive maintenance optimum for equipment sold with availability-based warranty," Journal of Risk and Reliability, , vol. 233(4), pages 648-657, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:321:y:2025:i:2:p:600-613. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.