A timely (and timeless) blend of theory and practice: A commentary on Rowland and Spaniol (2021)
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DOI: 10.1002/ffo2.113
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- Bowman, Gary & MacKay, R. Bradley & Masrani, Swapnesh & McKiernan, Peter, 2013. "Storytelling and the scenario process: Understanding success and failure," Technological Forecasting and Social Change, Elsevier, vol. 80(4), pages 735-748.
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