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Corporate sustainability and the market pricing of accounting numbers

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  • Hyunjung Choi
  • Doocheol Moon
  • Andres Guiral
  • Byungchul Choi

Abstract

This study investigates the association between CSR and the market pricing of accounting income numbers' persistence. More specifically, we examine whether the market evaluation of earnings persistence relies on the firm's CSR activities. We find that the market overestimates the persistence of earnings, leading the market to overprice the earnings for CSR companies in Korean setting. We also find that market overprices components of earnings, which are accruals and cash flow from operations, for CSR companies. However, results show that the level of CSR activities does not affect investors' rational pricing of earnings. This study suggests that market participants prefer companies engaging in CSR activities because they are more likely to provide better financial performance and earnings quality. This preference leads investors to overestimate the persistence of earnings and its components for CSR companies.

Suggested Citation

  • Hyunjung Choi & Doocheol Moon & Andres Guiral & Byungchul Choi, 2021. "Corporate sustainability and the market pricing of accounting numbers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1117-1126, May.
    • Handle: RePEc:wly:corsem:v:28:y:2021:i:3:p:1117-1126
    DOI: 10.1002/csr.2110
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    Cited by:

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    2. Michael Greiner & Jing Sun, 2021. "How corporate social responsibility can incentivize top managers: A commitment to sustainability as an agency intervention," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1360-1375, July.
    3. David K. Ding & Christo Ferreira & Vu Minh Ngo & Phuc V. Nguyen & Udomsak Wongchoti, 2024. "Corporate social responsibility and myopic management practice: Is there a link?," Review of Quantitative Finance and Accounting, Springer, vol. 62(1), pages 271-308, January.
    4. Jing‐Yue Liu & Yue‐Jun Zhang & Charles H. Cho, 2023. "Corporate environmental information disclosure and green innovation: The moderating effect of CEO visibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 3020-3042, November.

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