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The triple bottom line and organizational attractiveness ratings: The role of pro‐environmental attitude

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  • Clarissa Bohlmann
  • Leonie Krumbholz
  • Hannes Zacher

Abstract

The triple bottom line refers to companies' economic, social and environmental performance. In this study, we examined effects of these three factors on organizational attractiveness ratings using an experimental vignette methodology. In addition, we investigated pro‐environmental attitude as a moderator of these effects. Forty‐nine participants rated 27 vignettes describing different constellations of companies' triple bottom line and, in total, provided 1321 ratings of organizational attractiveness. Results of a multilevel analysis showed that the positive effect of social performance on organizational attractiveness ratings was stronger than the positive effects of economic and environmental performance. Moreover, environmental performance was more important for individuals with a more positive pro‐environmental attitude and economic performance was less important for individuals with a more positive pro‐environmental attitude. We discuss implications for future research and organizational practice.

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  • Clarissa Bohlmann & Leonie Krumbholz & Hannes Zacher, 2018. "The triple bottom line and organizational attractiveness ratings: The role of pro‐environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 912-919, September.
    • Handle: RePEc:wly:corsem:v:25:y:2018:i:5:p:912-919
    DOI: 10.1002/csr.1507
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    2. Gema García‐Piqueres & Rebeca García‐Ramos, 2020. "Is the corporate social responsibility–innovation link homogeneous?: Looking for sustainable innovation in the Spanish context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 803-814, March.
    3. Xingwei Li & Jiachi Dai & Xiaowen Zhu & Jinrong He & Jingru Li & Xiang Liu & Yicheng Huang & Qiong Shen, 2022. "What Is the Mechanism of Government Green Development Behavior Considering Multi-Agent Interaction? A Meta-Analysis," IJERPH, MDPI, vol. 19(14), pages 1-16, July.
    4. Tsungjen Shih & Shaojung Sharon Wang, 2021. "Cause-Related Marketing in the Telecom Sector: Understanding the Dynamics among Environmental Values, Cause-Brand Fit, and Product Type," Sustainability, MDPI, vol. 13(9), pages 1-16, May.
    5. Shaker Salem Abuzawida & Ahmad Bassam Alzubi & Kolawole Iyiola, 2023. "Sustainable Supply Chain Practices: An Empirical Investigation from the Manufacturing Industry," Sustainability, MDPI, vol. 15(19), pages 1-24, September.
    6. Md. Abdul Kaium Masud & Md. Harun Ur Rashid & Tehmina Khan & Seong Mi Bae & Jong Dae Kim, 2019. "Organizational Strategy and Corporate Social Responsibility: The Mediating Effect of Triple Bottom Line," IJERPH, MDPI, vol. 16(22), pages 1-18, November.
    7. Christopher J. Waples & Benjamin J. Brachle, 2020. "Recruiting millennials: Exploring the impact of CSR involvement and pay signaling on organizational attractiveness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 870-880, March.
    8. Julia Cohen & Carina Marques & Joana Lameira & Maria José Sousa & Manuel Au-Yong-Oliveira, 2020. "The Interrelationship between Corporate Social Responsibility and Strategic Innovation In Aveiro-based Startups," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 11(3), pages 65-86, December.
    9. Patricia YinYin Lau & Sunyoung Park & Yen-Chen Hsu & Bella Ya-Hui Lien & Jo Ann Ho, 2023. "Does Investment in Green Employee Development Climate Matter for Environmental Commitment and Green Well-Being? A Case Study of a Palm Oil Company in Malaysia," SAGE Open, , vol. 13(4), pages 21582440231, October.
    10. Mafalda Pinto Coelho & Francisco Cesário & Ana Sabino & Ana Moreira, 2022. "Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness," Sustainability, MDPI, vol. 14(5), pages 1-11, March.
    11. Chloé Guillot‐Soulez & Sylvie Saint‐Onge & Sébastien Soulez, 2022. "Green certification and organizational attractiveness: The moderating role of firm ownership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 189-199, January.
    12. Qamar Farooq & Peihua Fu & Xuan Liu & Yunhong Hao, 2021. "Basics of macro to microlevel corporate social responsibility and advancement in triple bottom line theory," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 969-979, May.

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