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Corporate social responsibility in Malaysia – experts' views and perspectives

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  • Jye Y. Lu
  • Pavel Castka

Abstract

The field of corporate social responsibility (CSR) has grown exponentially in the last decade and is gradually becoming a global trend. Companies are now expected to take explicitly into account all aspects of their performance, i.e., not just their financial results, but also their social and environmental performance. Therefore more organizations are now engaged in serious efforts to define and integrate CSR into all aspects of their businesses. The aim of our study is to understand this trend in Malaysia and specifically to investigate (i) The status of CSR in Malaysia; (ii) Different CSR practices in Malaysia; and (iii) Future diffusion of CSR in Malaysia. To answer these questions, we have conducted interviews with Malaysian leading experts in CSR. Our results suggests that the key issues in the journey toward wider diffusion and acceptance of CSR in Malaysia include current confusion over the meaning of CSR, the prevalent use of CSR as a PR tool, mandatory versus voluntary CSR and the role the National Mirror Committee of ISO/TMB/WG SR in this process. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Jye Y. Lu & Pavel Castka, 2009. "Corporate social responsibility in Malaysia – experts' views and perspectives," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(3), pages 146-154, May.
    • Handle: RePEc:wly:corsem:v:16:y:2009:i:3:p:146-154
    DOI: 10.1002/csr.184
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    References listed on IDEAS

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    1. Richard Welford & Stephen Frost, 2006. "Corporate social responsibility in Asian supply chains," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 13(3), pages 166-176, July.
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    5. Pavel Castka & Michaela A. Balzarova & Christopher J. Bamber & John M. Sharp, 2004. "How can SMEs effectively implement the CSR agenda? A UK case study perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(3), pages 140-149, September.
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    Cited by:

    1. Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.
    2. Aminah Abdul Rahman & Pavel Castka & Tyron Love, 2019. "Corporate social responsibility in higher education," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 916-928, July.
    3. Vincent Amooti Bagire & Immaculate Tusiime & Grace Nalweyiso & John Bosco Kakooza, 2011. "Contextual environment and stakeholder perception of corporate social responsibility practices in uganda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(2), pages 102-109, March.
    4. Dongsoo Kim & Jongseon Lee & Nami Kim, 2023. "Engaging CSR in SMEs by exporting: The critical factors of CEOs and markets," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1953-1964, July.
    5. Khan, Majid & Lockhart, James & Bathurst, Ralph, 2021. "The institutional analysis of CSR: Learnings from an emerging country," Emerging Markets Review, Elsevier, vol. 46(C).
    6. Monowar Mahmood & Janet Humphrey, 2013. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 168-181, May.
    7. Salmi Mohd Isa, PhD (Hull, UK), 2012. "An Analysis of Corporate Social Responsibility (CSR) on Stakeholders Loyalty: Perceptions of Malaysian Organizations," International Journal of Business and Social Research, LAR Center Press, vol. 2(7), pages 1-12, December.
    8. Schleef, Melina & Bilstein, Nicola & Schrader, Paul T. & Stummer, Christian, 2023. "When Smart Products Become Dumb (Again): Voluntary and Legally Required Service Updates and Their Impact on Consumers’ Purchase Intention," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 7(1), pages 52-65.
    9. Issam Laguir & Lamia Laguir & Jamal Elbaz, 2016. "Are Family Small‐ and Medium‐Sized Enterprises More Socially Responsible Than Nonfamily Small‐ and Medium‐Sized Enterprises?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(6), pages 386-398, November.

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