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Collective ideals and practices in sustainable development: managing corporate identity

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  • Jakob Lauring
  • Christa Thomsen

Abstract

When implementing corporate identity initiatives, CSR values are often formally distributed throughout the organization. This is done to coordinate the actions of organizational members to meet demands of social responsibility among stakeholders. However, inconsistencies between ideals and practices can often be observed. Based on an ethnographic study of the implementation of equal opportunity policies in a Danish organization, this article argues that identity making is a socially negotiated process. Consequently, policy interpretations may be guided by different incentives in the different local settings. We suggest that policies should be developed in close interaction with the different organizational members in order to facilitate CSR identity making at a local level. Copyright © 2008 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Jakob Lauring & Christa Thomsen, 2009. "Collective ideals and practices in sustainable development: managing corporate identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 38-47, January.
    • Handle: RePEc:wly:corsem:v:16:y:2009:i:1:p:38-47
    DOI: 10.1002/csr.181
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    References listed on IDEAS

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    1. Daniel J. Tschopp, 2005. "Corporate social responsibility: a comparison between the United States and the European Union," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 12(1), pages 55-59, March.
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    1. Caroline D. Ditlev‐Simonsen & Atle Midttun, 2011. "What motivates managers to pursue corporate responsibility? a survey among key stakeholders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 25-38, January.
    2. Dolors Celma & Esther Martínez‐Garcia & Germà Coenders, 2014. "Corporate Social Responsibility in Human Resource Management: An analysis of common practices and their determinants in Spain," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(2), pages 82-99, March.
    3. Sarah Elena Windolph & Dorli Harms & Stefan Schaltegger, 2014. "Motivations for Corporate Sustainability Management: Contrasting Survey Results and Implementation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 272-285, September.
    4. Andrea Pérez & Ignacio Rodríguez del Bosque, 2012. "The Role of CSR in the Corporate Identity of Banking Service Providers," Journal of Business Ethics, Springer, vol. 108(2), pages 145-166, June.
    5. Mohamed Karim Sorour & Mark Boadu & Teerooven Soobaroyen, 2021. "The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation," Journal of Business Ethics, Springer, vol. 173(1), pages 89-108, September.
    6. Anne Ellerup Nielsen & Christa Thomsen, 2011. "Sustainable development: the role of network communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 1-10, January.
    7. Naïade Anido Freire & Leïla Loussaïef, 2018. "When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 565-582, July.
    8. Peter Dobers, 2009. "Corporate social responsibility: management and methods," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(4), pages 185-191, July.
    9. Alwyn Lim & Shawn Pope, 2022. "What drives companies to do good? A “universal” ordering of corporate social responsibility motivations," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 233-255, January.
    10. Stig Larssaether & André Nijhof, 2009. "Moral landscapes – understanding agency in corporate responsibility initiatives," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(4), pages 228-236, July.
    11. Laura Broccardo & Elisa Truant & Adrian Zicari, 2019. "Internal corporate sustainability drivers: What evidence from family firms? A literature review and research agenda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 1-18, January.
    12. Mehdi Amini & Carol C. Bienstock & John A. Narcum, 2018. "Status of corporate sustainability: a content analysis of Fortune 500 companies," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1450-1461, December.
    13. Lueg, Rainer & Radlach, Ronny, 2016. "Managing sustainable development with management control systems: A literature review," European Management Journal, Elsevier, vol. 34(2), pages 158-171.

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