IDEAS home Printed from https://ideas.repec.org/a/wly/apecpp/v44y2022i4p1637-1659.html
   My bibliography  Save this article

Preferences for sustainability and supply chain worker conditions: Evidence during COVID‐19

Author

Listed:
  • Nica Campbell
  • Jackie Copfer
  • Sofia B. Villas‐Boas

Abstract

Given coronavirus 2019 (COVID‐19), we empirically investigate whether consumers are willing to pay for greater sustainability and safer working conditions in food supply chains. We elicit consumer valuation via two consumer choice survey experiments and revealed preferences using mixed Logit discrete choice models. We find that consumers have a significant positive average valuation towards sustainability, but may require an average compensation to choose products produced under safer working conditions. Policy implications suggest a market‐based potential to nudge consumer segments who desire value congruence in their diet, namely, by revealing information through labeling.

Suggested Citation

  • Nica Campbell & Jackie Copfer & Sofia B. Villas‐Boas, 2022. "Preferences for sustainability and supply chain worker conditions: Evidence during COVID‐19," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(4), pages 1637-1659, December.
    • Handle: RePEc:wly:apecpp:v:44:y:2022:i:4:p:1637-1659
    DOI: 10.1002/aepp.13267
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/aepp.13267
    Download Restriction: no
    File URL: https://libkey.io/10.1002/aepp.13267?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    2. Cathy A. Roheim & Frank Asche & Julie Insignares Santos, 2011. "The Elusive Price Premium for Ecolabelled Products: Evidence from Seafood in the UK Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 62(3), pages 655-668, September.
    3. Ann Harrison & Jason Scorse, 2004. "Moving Up or Moving Out? Anti-Sweatshop Activists and Labor Market Outcomes," NBER Working Papers 10492, National Bureau of Economic Research, Inc.
    4. Gro Steine & Kari Kolstad, 2006. "Consumers' Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(4), pages 1050-1061.
    5. Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May.
    6. Hallstein, Eric & Villas-Boas, Sofia B., 2013. "Can household consumers save the wild fish? Lessons from a sustainable seafood advisory," Journal of Environmental Economics and Management, Elsevier, vol. 66(1), pages 52-71.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Villas-Boas, Sofia B & Copfer, Jackie & Campbell, Nica, 2021. "Preferences for Sustainability and Supply Chain Essential Worker Conditions: Survey Evidence during COVID-19," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt0nv2n39w, Department of Agricultural & Resource Economics, UC Berkeley.
    2. Villas-Boas, Sofia B & Taylor, Rebecca & Krovetz, Hannah, 2016. "Willingness to Pay for Low Water Footprint Food Choices During Drought," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt9vh3x180, Department of Agricultural & Resource Economics, UC Berkeley.
    3. James Hilger & Eric Hallstein & Andrew W. Stevens & Sofia B. Villas-Boas, 2019. "Measuring Willingness to Pay for Environmental Attributes in Seafood," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(1), pages 307-332, May.
    4. Hannah Krovetz & Rebecca Taylor & Sofia B. Villas-Boas, 2018. "Willingness to Pay for Low Water Footprint Foods during Drought," NBER Chapters, in: Agricultural Productivity and Producer Behavior, pages 251-291, National Bureau of Economic Research, Inc.
    5. Hallstein, Eric & Villas-Boas, Sofia Berto, 2009. "Are Consumers Color Blind?: an empirical investigation of a traffic light advisory for sustainable seafood," CUDARE Working Papers 120535, University of California, Berkeley, Department of Agricultural and Resource Economics.
    6. Chen, Xianwen & Alfnes, Frode & Rickertsen, Kyrre, 2014. "Consumer Preferences, Ecolabels, and the Effects of Negative Environmental Information," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 168094, Agricultural and Applied Economics Association.
    7. Yokessa, Maïmouna & Marette, Stéphan, 2019. "A Review of Eco-labels and their Economic Impact," International Review of Environmental and Resource Economics, now publishers, vol. 13(1-2), pages 119-163, April.
    8. Robert Fonner, 2015. "Willingness to Pay for Multiple Seafood Labels in a Niche Market," Marine Resource Economics, University of Chicago Press, vol. 30(1), pages 51-70.
    9. Davide Menozzi & Thong Tien Nguyen & Giovanni Sogari & Dimitar Taskov & Sterenn Lucas & José Luis Santiago Castro-Rial & Cristina Mora, 2020. "Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries," Post-Print hal-02935812, HAL.
    10. Doherty, Edel & Campbell, Danny, 2011. "Demand for improved food safety and quality: a cross-regional comparison," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108791, Agricultural Economics Society.
    11. Kesternich, Iris & Heiss, Florian & McFadden, Daniel & Winter, Joachim, 2013. "Suit the action to the word, the word to the action: Hypothetical choices and real decisions in Medicare Part D," Journal of Health Economics, Elsevier, vol. 32(6), pages 1313-1324.
    12. Wang, Xiaojin, 2016. "The Value of Country-of-Origin and Wild-Caught Labels: A Hedonic Analysis of Shrimp Retail Prices in the United States," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230197, Southern Agricultural Economics Association.
    13. Sharp, Anne & Wheeler, Meagan, 2013. "Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences," Australasian marketing journal, Elsevier, vol. 21(4), pages 240-249.
    14. Bjorner, Thomas Bue & Hansen, L.G.Lars Garn & Russell, Clifford S., 2004. "Environmental labeling and consumers' choice--an empirical analysis of the effect of the Nordic Swan," Journal of Environmental Economics and Management, Elsevier, vol. 47(3), pages 411-434, May.
    15. Alexis Gutierrez & Thomas F. Thornton, 2014. "Can Consumers Understand Sustainability through Seafood Eco-Labels? A U.S. and UK Case Study," Sustainability, MDPI, vol. 6(11), pages 1-23, November.
    16. Elofsson, Katarina & Bengtsson, Niklas & Matsdotter, Elina & Arntyr, Johan, 2016. "The impact of climate information on milk demand: Evidence from a field experiment," Food Policy, Elsevier, vol. 58(C), pages 14-23.
    17. Asche, Frank & Larsen, Thomas A. & Smith, Martin D. & Sogn-Grundvåg, Geir & Young, James A., 2015. "Pricing of eco-labels with retailer heterogeneity," Food Policy, Elsevier, vol. 53(C), pages 82-93.
    18. Lanz, Bruno & Wurlod, Jules-Daniel & Panzone, Luca & Swanson, Timothy, 2018. "The behavioral effect of Pigovian regulation: Evidence from a field experiment," Journal of Environmental Economics and Management, Elsevier, vol. 87(C), pages 190-205.
    19. Lin, Wen & Nayga, Rodolfo M., 2022. "Green identity labeling, environmental information, and pro-environmental food choices," Food Policy, Elsevier, vol. 106(C).
    20. Chen, Victor L. & Delmas, Magali A. & Locke, Stephen L. & Singh, Amarjeet, 2017. "Information strategies for energy conservation: A field experiment in India," Energy Economics, Elsevier, vol. 68(C), pages 215-227.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:apecpp:v:44:y:2022:i:4:p:1637-1659. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)2040-5804 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.