IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v5y1989i1p61-64.html
   My bibliography  Save this article

A critique of the rapid market assessment of new products: A comment

Author

Listed:
  • Tom Clevenger

    (Department of Agricultural Economics and Agricultural Business, New Mexico State University, Las Cruces, New Mexico)

Abstract

Baker and Souza Neto advance a methodology that they term “rapid market assessment.” It can be used to describe a marketing system and estimate the quantity and price of product that may be marketed by a new entrant. The relationship of the rapid market assessment of new products to the application of rapid reconnaissance techniques to subsector analysis should be noted. There was also a need for more methodology detailing the procedure to determine the point at which to enter the market system. The applicability of the methodology to alternative cases needs development.

Suggested Citation

  • Tom Clevenger, 1989. "A critique of the rapid market assessment of new products: A comment," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 61-64.
    • Handle: RePEc:wly:agribz:v:5:y:1989:i:1:p:61-64
    DOI: 10.1002/1520-6297(198901)5:1<61::AID-AGR2720050107>3.0.CO;2-F
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Holtzman, John S., 1986. "Rapid Reconnaissance Guidelines for Agricultural Marketing and Food System Research in Developing Countries," Food Security International Development Working Papers 54741, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Gregory A. Baker & Jose De Souza Neto, 1988. "The rapid market assessment (RMA) of new products," Agribusiness, John Wiley & Sons, Ltd., vol. 4(5), pages 467-473.
    3. Boomgard, James J. & Davies, Stephen P. & Haggblade, Steven & Mead, Donald C., 1986. "Subsector Analysis: Its Nature, Conduct and Potential Distribution to Small Enterprise Development," Food Security International Development Working Papers 54745, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    4. James Duncan Shaffer, 1973. "On the Concept of Subsector Studies," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 55(2), pages 333-335.
    5. James D. Shaffer, 1980. "Food System Organization and Performance: Toward a Conceptual Framework," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 62(2), pages 310-318.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Woods, Timothy A. & Sterns, James A. & Ricks, Donald J. & Bitsky, Randy, 1998. "Strategic Planning Approaches and Concepts: Potentials for Improving Commodity Subsector Performance," Staff Papers 37869, University of Kentucky, Department of Agricultural Economics.
    2. Farrelly, Laura L., 1996. "Transforming Poultry Production and Marketing in Developing Countries: Lessons Learned with Implications for Sub-Saharan Africa," Food Security International Development Working Papers 54687, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    3. Boughton, Duncan & Staatz, John M. & Shaffer, James D., 1994. "Analyzing the Impact of Structural Adjustment on Commodity Subsectors: Currency Devaluation and the Maize Subsector in Mali," Staff Paper Series 201195, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    4. Nagarajan, Geetha & Meyer, Richard L., 1995. "Incorporating finance into a modified subsector framework: The fertilizer subsector in The Gambia," World Development, Elsevier, vol. 23(7), pages 1115-1127, July.
    5. Mather, David & Bernsten, Richard H. & Maredia, Mywish K., 2002. "Ex-Ante Assessment Of The Impact Of Disease-Resistant Cucurbits Germplasm In Indonesia And South Africa," Staff Paper Series 11542, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    6. Boughton, Duncan & Staatz, John M. & Shaffer, James D., 1994. "From Pilot Study to Commodity Subsector Economics Program: Institutionalizing a Market-Oriented Approach to Agricultural Research in Mali," Staff Paper Series 201196, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    7. Riley, Harold M., 1987. "Seminar on Food Marketing Policy in China: Vertical Coordination of Food Systems and Commodity Sub-Systems," Staff Paper Series 200933, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    8. Jallat, Frédéric & Shultz, Clifford J., 2011. "Lebanon: From cataclysm to opportunityâCrisis management lessons for MNCs in the tourism sector of the Middle East," Journal of World Business, Elsevier, vol. 46(4), pages 476-486, October.
    9. Tschirley, David L. & del Castillo, Anne Marie, 2007. "Local and Regional Food Aid Procurement: An Assessment of Experience in Africa and Elements of Good Donor Practice," Food Security International Development Working Papers 54562, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    10. A.Allan Schmid, 2004. "The Spartan School Of Institutional Economics At Michigan State University," Research in the History of Economic Thought and Methodology, in: Wisconsin "Government and Business" and the History of Heterodox Economic Thought, pages 207-243, Emerald Group Publishing Limited.
    11. Jayne, T. S. & Takavarasha, T. & van Zyl, Johan, 1994. "Interactions Between Food Market Reform And Regional Trade In Zimbabwe And South Africa: Implications For Food Security," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 33(4), December.
    12. Eric S. Belsky & Gerald J. Karaska, 1992. "Toward Effective Regional and Location Planning for Rural and Urban Linkages: The Debate Joined," International Regional Science Review, , vol. 15(3), pages 341-343, December.
    13. Janssen, Willem & Goldsworthy, Peter, 1996. "Multidisciplinary research for natural resource management: Conceptual and practical implications," Agricultural Systems, Elsevier, vol. 51(3), pages 259-279, July.
    14. Lyford, Conrad P. & Peterson, H. Christopher & Sterns, James A., 2002. "Industry Strategic Planning: Keeping Supply Chains Competitive," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(2), pages 1-13, July.
    15. Jayne, Thomas S. & Mukumbu, Mulinge & Duncan, John & Staatz, John M. & Howard, Julie A. & Lundberg, Mattias K.A. & Aldridge, Kim & Nakaponda, Bethel & Ferris, John N. & Keita, Francis & Sanankoua, Abd, 1995. "Trends in Real Food Prices in Six Sub-Saharan African Countries," Food Security International Development Policy Syntheses 11327, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    16. Ruhangawebare, Godfrey Kalemera, 2010. "Factors Affecting The Level Of Commercialization Among Cattle Keepers In The Pastoral Areas Of Uganda," Research Theses 117797, Collaborative Masters Program in Agricultural and Applied Economics.
    17. Staatz, John M. & Bernsten, Richard H., 1992. "Technology Development and Household Food Security," Staff Paper Series 201154, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    18. Tschirley, David L. & del Castillo, Anne Marie, 2007. "Local and Regional Food Aid Procurement: An Assessment of Experience in Africa and Elements of Good Donor Practice," Food Security Collaborative Working Papers 54486, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    19. Jabbar, Mohammad A. & Tambi, E & Mullins, G, 1997. "A research methodology for characterizing dairy marketing systems," Research Reports 182903, International Livestock Research Institute.
    20. Christy, Ralph D., 1994. "Private Strategies and Public Policies: The Economics of Information and the Economic Organization of Markets," Staff Papers 121314, Cornell University, Department of Applied Economics and Management.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:5:y:1989:i:1:p:61-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.