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The rapid market assessment (RMA) of new products

Author

Listed:
  • Gregory A. Baker

    (Assistant Professor of Agribusiness at Santa Clara University)

  • Jose De Souza Neto

    (Jose de Souza Neto is a Researcher at the National Goat Research Center-EMBRAPA, Sobral, Ceara, Brazil)

Abstract

Research efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologies have been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assessing the market potential of new products at the early stages of a research project.

Suggested Citation

  • Gregory A. Baker & Jose De Souza Neto, 1988. "The rapid market assessment (RMA) of new products," Agribusiness, John Wiley & Sons, Ltd., vol. 4(5), pages 467-473.
    • Handle: RePEc:wly:agribz:v:4:y:1988:i:5:p:467-473
    DOI: 10.1002/1520-6297(198809)4:5<467::AID-AGR2720040506>3.0.CO;2-6
    as

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    References listed on IDEAS

    as
    1. Knipscheer, H. C. & Sabrani, M. & Soedjana, T. D. & De Boer, A. J., 1987. "The small ruminant market system in Indonesia: A review," Agricultural Systems, Elsevier, vol. 25(2), pages 87-103.
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    Cited by:

    1. Tom Clevenger, 1989. "A critique of the rapid market assessment of new products: A comment," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 61-64.

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