IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v35y2019i4p610-624.html
   My bibliography  Save this article

Estimating restaurant willingness to pay for local beef

Author

Listed:
  • Lettie C. McKay
  • Karen L. DeLong
  • Kimberly L. Jensen
  • Andrew P. Griffith
  • Christopher N. Boyer
  • Dayton M. Lambert

Abstract

We suggest an approach for estimating restaurant willingness to pay (WTP) for local foods. Using a telephone survey of Tennessee restaurants and the contingent valuation method, we estimate restaurant WTP for Tennessee Certified Beef (TCB). Probit regressions were used to determine the factors associated with restaurant decisions to purchase TCB ground beef and sirloin steak. Beef price was negatively associated with restaurant adoption of TCB. Restaurants that were located in a city, located in the eastern region of Tennessee, offered local foods, and had a higher percentage of adults as clientele were more likely to purchase TCB ground beef. A restaurant's decision to offer TCB sirloin steak was positively associated with locations in Middle Tennessee, if the restaurant offered local foods, and if managers placed importance on sustainability. This study contributes to understanding local food supply chains and provides a framework for future studies of restaurant WTP for local foods. [EconLit citation: Q130].

Suggested Citation

  • Lettie C. McKay & Karen L. DeLong & Kimberly L. Jensen & Andrew P. Griffith & Christopher N. Boyer & Dayton M. Lambert, 2019. "Estimating restaurant willingness to pay for local beef," Agribusiness, John Wiley & Sons, Ltd., vol. 35(4), pages 610-624, October.
    • Handle: RePEc:wly:agribz:v:35:y:2019:i:4:p:610-624
    DOI: 10.1002/agr.21605
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/agr.21605
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.21605?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Dobbs, Leah Moore & Jensen, Kimberly L. & Leffew, Megan Bruch & English, Burton C. & Lambert, Dayton M. & Clark, Christopher D., 2016. "Consumer Willingness to Pay for Tennessee Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    2. repec:oup:apecpp:v:40:y:2018:i:3:p:445-460. is not listed on IDEAS
    3. David A. Belsley, 1988. "A Guide to Using the Collinearity Diagnostics," Boston College Working Papers in Economics 190, Boston College Department of Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Velandia, Margarita & Jensen, Kimberly & DeLong, Karen L. & Wszelaki, Annette & Rihn, Alicia, 2020. "Tennessee Fruit and Vegetable Farmer Preferences and Willingness to Pay for Plastic Biodegradable Mulch," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(3), November.
    2. Lacy, Katherine & Ward, Ruby & Bordigioni, Malieka & Emm, Staci & Allen, Karin & Whyte, Anne, 2021. "Issues and Implications of New Conversations Around Meat Supply in the West," Western Economics Forum, Western Agricultural Economics Association, vol. 19(1), June.
    3. DeLong, Karen L. & Syrengelas, Konstantinos G. & Grebitus, Carola & Nayga, Rodolfo M., 2021. "Visual versus Text Attribute Representation in Choice Experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).
    4. DeLong, Karen L. & Jensen, Kimberly L. & Upendram, Sreedhar & Eckelkamp, Elizabeth, . "Consumer Preferences for Tennessee Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(2).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Velandia, Margarita & Jensen, Kimberly & DeLong, Karen L. & Wszelaki, Annette & Rihn, Alicia, 2020. "Tennessee Fruit and Vegetable Farmer Preferences and Willingness to Pay for Plastic Biodegradable Mulch," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(3), November.
    2. DeLong, Karen L. & Jensen, Kimberly L. & Upendram, Sreedhar & Eckelkamp, Elizabeth, . "Consumer Preferences for Tennessee Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(2).
    3. Xingqiang Du & Jianying Weng & Quan Zeng & Yingying Chang & Hongmei Pei, 2017. "Do Lenders Applaud Corporate Environmental Performance? Evidence from Chinese Private-Owned Firms," Journal of Business Ethics, Springer, vol. 143(1), pages 179-207, June.
    4. Lkhagvadorj Munkhdalai & Tsendsuren Munkhdalai & Oyun-Erdene Namsrai & Jong Yun Lee & Keun Ho Ryu, 2019. "An Empirical Comparison of Machine-Learning Methods on Bank Client Credit Assessments," Sustainability, MDPI, vol. 11(3), pages 1-23, January.
    5. Kimon Ntotsis & Alex Karagrigoriou & Andreas Artemiou, 2021. "Interdependency Pattern Recognition in Econometrics: A Penalized Regularization Antidote," Econometrics, MDPI, vol. 9(4), pages 1-13, December.
    6. Olena Koval & Håvard Hansen, 2021. "It Takes a Couple to Tango: Antecedents to Collaborative Decision-Making," Social Sciences, MDPI, vol. 10(7), pages 1-15, June.
    7. Juan Laborda & Seyong Ryoo, 2021. "Feature Selection in a Credit Scoring Model," Mathematics, MDPI, vol. 9(7), pages 1-22, March.
    8. Karen L. DeLong & Kimberly L. Jensen & Andrew P. Griffith & Elizabeth McLeod, 2019. "Beef cattle farmers’ marketing preferences for selling local beef," Agribusiness, John Wiley & Sons, Ltd., vol. 35(3), pages 343-357, July.
    9. Román Salmerón Gómez & Catalina García García & José García Pérez, 2020. "Detection of Near-Nulticollinearity through Centered and Noncentered Regression," Mathematics, MDPI, vol. 8(6), pages 1-17, June.
    10. Tomasz Chrulski & Mariusz Łaciak, 2021. "Analysis of Natural Gas Consumption Interdependence for Polish Industrial Consumers on the Basis of an Econometric Model," Energies, MDPI, vol. 14(22), pages 1-26, November.
    11. Luis Enrique Valdez-Juárez & Dolores Gallardo-Vázquez & Elva Alicia Ramos-Escobar, 2021. "Entrepreneurial orientation and CSR: a dynamic capability in the corporate performance of Mexican SMEs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 654-680, March.
    12. Velandia, Margarita & Edge, Brittani & Boyer, Christopher & Larson, James & Lambert, Dayton & Wilson, Bradley & Buschermohle, Michael & Rejesus, Roderick & Falconer, Larry & English, Burton C., 2016. "Factors Influencing the Adoption of Automatic Section Control Technologies and GPS Auto-Guidance Systems in Cotton Production," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235563, Agricultural and Applied Economics Association.
    13. Jamie Alcock & Petra Andrlikova, 2018. "Asymmetric Dependence in Real Estate Investment Trusts: An Asset-Pricing Analysis," The Journal of Real Estate Finance and Economics, Springer, vol. 56(2), pages 183-216, February.
    14. Jeetendra Prakash Aryal & Dil Bahadur Rahut & Sofina Maharjan & Olaf Erenstein, 2018. "Factors affecting the adoption of multiple climate‐smart agricultural practices in the Indo‐Gangetic Plains of India," Natural Resources Forum, Blackwell Publishing, vol. 42(3), pages 141-158, August.
    15. Yiwen Yang & PingSun Leung & Chu‐wei Tseng, 2022. "Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2261-2274, September.
    16. McKay, Lettie & DeLong, Karen L. & Jensen, Kimberly L. & Griffith, Andrew P. & Boyer, Christopher N., 2018. "Restaurants’ Willingness to Pay for Tennessee Certified Beef," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266578, Southern Agricultural Economics Association.
    17. Bellingham, Sarah & Velandia, Margarita & Boyer, Christopher & Hellwinckel, Chad, 2018. "Factors Influencing Tomato Prices at Tennessee Farmers' Markets," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266568, Southern Agricultural Economics Association.
    18. Markussen, Simen & Strøm, Marte, 2015. "The Effects of Motherhood," Memorandum 19/2015, Oslo University, Department of Economics.
    19. DeLong, Karen L. & Syrengelas, Konstantinos G. & Grebitus, Carola & Nayga, Rodolfo M., 2021. "Visual versus Text Attribute Representation in Choice Experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).
    20. Merritt, Meagan G. & Delong, Karen Lewis & Griffith, Andrew P. & Jensen, Kimberly L., 2018. "Consumer Willingness To Pay For Tennessee Certified Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(2), pages 233-254, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:35:y:2019:i:4:p:610-624. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.