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Factors affecting consumers' choice of beverages in Japan

Author

Listed:
  • Yasuhito Watanabe

    (National Mutual Insurance Federation of Agricultural Cooperatives, Japan)

  • Nobuhiro Suzuki

    (Research Coordination Division, National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries)

  • Harry M. Kaiser

    (Department of Agricultural Economics, 349 Warren Hall, Cornell University, Ithaca, NY 14853-7801)

Abstract

This article examines the relative importance of various consumer attributes on beverage consumption decisions in Japan. A logit model is used to identify significant demographic, socioeconomic, and lifestyle characteristics affecting the consumption of nine beverages. The logit model is applied to data from a major consumer survey conducted in 1996 by the National Milk Promotion Association (NMPA) of Japan. The results indicate that many of the consumer attributes have a statistically significant association with the decision to consume the various beverages. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Yasuhito Watanabe & Nobuhiro Suzuki & Harry M. Kaiser, 1998. "Factors affecting consumers' choice of beverages in Japan," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 147-156.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:2:p:147-156
    DOI: 10.1002/(SICI)1520-6297(199803/04)14:2<147::AID-AGR7>3.0.CO;2-2
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    References listed on IDEAS

    as
    1. Yasuhito Watanabe & Nobuhiro Suzuki & Harry M. Kaiser, 1997. "Identifying consumer characteristics associated with Japanese preferences toward milk products," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 357-363.
    2. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December.
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    Cited by:

    1. O. Kilic & C. Akbay & G. Yildiz Tiryaki, 2009. "Factors affecting packed and unpacked fluid milk consumption," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 55(11), pages 557-563.
    2. Agnieszka Gruszecka-Kosowska & Katarzyna Mazur-Wlodarczyk & Barbara Laskowska, 2021. "A Chinese Tea Phenomenon: Trends of Consumption in Poland in Relation to Pro-Ecological Behavior," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 666-687.

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