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Identifying Consumer Characteristics Associated With Japanese Preferences Towards Milk Products

Author

Listed:
  • Watanabe, Yasuhito
  • Suzuki, Nobuhiro
  • Kaiser, Harry M.

Abstract

This article identifies consumer characteristics associated with preferences toward milk products. Using Japanese consumer data and Quantification Theory Type III, consumer' milk and other beverage preferences are quantified. The results indicate that men, middle-aged people, and people with no calcium concerns prefer soda and alcoholic beverages to milk beverages, while younger people, larger families, and people with calcium concerns drank more milk more often. The results also indicate that non-milk drinkers, older people, people with no calcium concerns, and men are less inclined to consume cheese and yogurt, and stronger health concerns increased demand for milk and dairy products. © 1997 John Wiley & Sons, Inc.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Watanabe, Yasuhito & Suzuki, Nobuhiro & Kaiser, Harry M., 1996. "Identifying Consumer Characteristics Associated With Japanese Preferences Towards Milk Products," Research Bulletins 122988, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:122988
    DOI: 10.22004/ag.econ.122988
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    File URL: https://ageconsearch.umn.edu/record/122988/files/Cornell_Dyson_rb9616.pdf
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    Cited by:

    1. Campo, Isabelle Schluep & Beghin, John C., 2005. "Dairy Food Consumption, Production, and Policy in Japan," Staff General Research Papers Archive 12406, Iowa State University, Department of Economics.
    2. Mauricio V.L. Bittencourt & Ratapol P. Teratanavat & Wen S. Chern, 2007. "Food consumption and demographics in Japan: Implications for an aging population," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 529-551.
    3. Yasuhito Watanabe & Nobuhiro Suzuki & Harry M. Kaiser, 1998. "Factors affecting consumers' choice of beverages in Japan," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 147-156.
    4. Michael Yohannes & Toshinobu Matsuda, 2015. "Demand Analysis of Non-Alcoholic Beverages in Japan," Journal of Agricultural Science, Canadian Center of Science and Education, vol. 7(5), pages 143-143, April.
    5. repec:ags:aare05:139308 is not listed on IDEAS
    6. Cihat Günden & Abdulbaki Bilgic & Bülent Miran & Bahri Karli, 2011. "A censored system of demand analysis to unpacked and prepackaged milk consumption in Turkey," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(6), pages 1273-1290, October.

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