Supermarket buyer evaluations of hypothetical new products: An empirical analysis
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DOI: 10.1002/1520-6297(199501/02)11:1<21::AID-AGR2720110104>3.0.CO;2-X
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References listed on IDEAS
- Richard Schmalensee, 1978. "Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 305-327, Autumn.
- Scherer, F M, 1979. "The Welfare Economics of Product Variety: An Application to the Ready-to-Eat Cereals Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 28(2), pages 113-134, December.
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Cited by:
- Martinez, Marian Garcia & Briz, Julian, 2000. "Innovation In The Spanish Food And Drink Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-22.
- Insch, Andrea & Prentice, Rebecca S. & Knight, John G., 2011. "Retail buyers’ decision-making and buy national campaigns," Australasian marketing journal, Elsevier, vol. 19(4), pages 257-266.
- Akhil Kumar & Ignacio Olmeda, 1999. "A Study of Composite or Hybrid Classifiers for Knowledge Discovery," INFORMS Journal on Computing, INFORMS, vol. 11(3), pages 267-277, August.
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