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Österreich 2025 – Wettbewerbsfähigkeit, Standortfaktoren, Markt- und Produktstrategien österreichischer Unternehmen und die Positionierung in der internationalen Wertschöpfungskette

Author

Listed:
  • Werner Hölzl
  • Klaus Friesenbichler
  • Agnes Kügler
  • Michael Peneder
  • Andreas Reinstaller

    (WIFO)

Abstract

Die österreichische Industrie trägt wesentlich zu den hohen Pro-Kopf-Einkommen in Österreich bei. Um die industriepolitisch relevanten Einflüsse auf die Wettbewerbsfähigkeit österreichischer Unternehmen herauszuarbeiten, befragte das WIFO mehr als 1.000 der größten österreichischen Industrieunternehmen zu Marktstrategien, Einbettung in internationale Wertschöpfungsketten und Standortpolitik. Demnach fußt die Wettbewerbsfähigkeit dieses stark internationalisierten Sektors zunehmend auf Technologie und Kompetenzen, die ausdifferenzierte Wettbewerbsstrategien sowohl des Produktportfolios als auch der Zielmärkte ermöglichen. Dies macht die Anforderungen an den Industriestandort Österreich und die Herausforderungen für die Wirtschafts- und Technologiepolitik vielfältiger.

Suggested Citation

  • Werner Hölzl & Klaus Friesenbichler & Agnes Kügler & Michael Peneder & Andreas Reinstaller, 2017. "Österreich 2025 – Wettbewerbsfähigkeit, Standortfaktoren, Markt- und Produktstrategien österreichischer Unternehmen und die Positionierung in der internationalen Wertschöpfungskette," WIFO Monatsberichte (monthly reports), WIFO, vol. 90(3), pages 219-228, March.
    • Handle: RePEc:wfo:monber:y:2017:i:3:p:219-228
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    References listed on IDEAS

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    Cited by:

    1. Werner Hölzl & Susanne Bärenthaler-Sieber & Julia Bock-Schappelwein & Klaus Friesenbichler & Agnes Kügler & Andreas Reinstaller & Peter Reschenhofer & Bernhard Dachs & Martin Risak, 2019. "Digitalisation in Austria. State of Play and Reform Needs," WIFO Studies, WIFO, number 61892, March.

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