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Attitude Formation Towards Local And International Ecological Face And Body Care B.Nds Among Lithuanian Female Consumers

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  • Indre Pikturniene
  • Aiste Mackelaite

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  • Indre Pikturniene & Aiste Mackelaite, 2013. "Attitude Formation Towards Local And International Ecological Face And Body Care B.Nds Among Lithuanian Female Consumers," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(1).
    • Handle: RePEc:vul:omefvu:v:4:y:2013:i:1:id:141
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    File URL: http://www.om.evaf.vu.lt/cms/cache/RePEc_files/article_39.pdf
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    References listed on IDEAS

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    5. Jean-Noël Kapferer & Isabelle Schuiling, 2004. "Executive Insights: Real Differences Between Local and International Brands: Strategic Implications for International Marketers," Post-Print hal-00781539, HAL.
    6. Allen, Chris T & Machleit, Karen A & Kleine, Susan Schultz, 1992. "A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 493-504, March.
    7. Jan-Benedict E M Steenkamp & Rajeev Batra & Dana L Alden, 2003. "How perceived brand globalness creates brand value," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 53-65, January.
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