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The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations

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  • Loučanová Erika

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Slovak Republic)

  • Parobek Ján

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Slovak Republic)

  • Nosáľová Martina

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Slovak Republic)

  • Dopico Ana

    (University of Vigo, 36005Pontevedra, Spain)

Abstract

The research of new active and intelligent features has shown huge potential to optimise the supply chain and enhance consumer consciousness of food utilisation. The paper deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. It focuses on to analysis the perception of different intelligent packaging features. The results indicate that customers‟ awareness of intelligent packaging is still at a very low level in Slovakia.

Suggested Citation

  • Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.
    • Handle: RePEc:vrs:suvges:v:29:y:2019:i:1:p:58-67:n:4
    DOI: 10.2478/sues-2019-0004
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    References listed on IDEAS

    as
    1. Loucanova Erika & Kalamarova Martina & Parobek Jan, 2017. "The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 27(2), pages 33-44, June.
    2. Loucanova Erika & Parobek Jan & Kalamarova Martina, 2015. "Retro-Innovation and Corporate Social Responsibility," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 25(4), pages 1-10, November.
    3. Loucanova Erika & Parobek Jan & Kalamarova Martina, 2016. "The Perception of Respondents of Packaging Innovations in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 26(3), pages 33-43, September.
    4. Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.
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    Cited by:

    1. Loučanová Erika & Olšiaková Miriam, 2019. "Supporting Ecological Innovation as a Factor for Economic Development," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(3), pages 80-91, September.

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    More about this item

    Keywords

    innovation; intelligent packaging; ecological innovations;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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