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The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia

Author

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  • Loucanova Erika

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Zvolen, Slovak Republic)

  • Kalamarova Martina

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Zvolen, Slovak Republic)

  • Parobek Jan

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of Marketing, Trade and World Forestry, Zvolen, Slovak Republic)

Abstract

Packaging has always served a practical function - to hold goods together and protect it when moving toward the customer through distribution channel. Today packaging is also a container for promoting the product and making it easier and safer to use. The sheer importance of packaging functions is still growing and consequently the interest of the company is to access to the packaging more innovative and creative. The paper deals with the innovative approaches to packaging resulting in the creation of packaging with interactive active features in the form of active and intelligent packaging. Using comparative analysis, we monitored the perception of the active packaging functions in comparison to intelligent packaging function among different age categories. We identified the age categories which are most interested in these functions.

Suggested Citation

  • Loucanova Erika & Kalamarova Martina & Parobek Jan, 2017. "The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 27(2), pages 33-44, June.
    • Handle: RePEc:vrs:suvges:v:27:y:2017:i:2:p:33-44:n:3
    DOI: 10.1515/sues-2017-0007
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    References listed on IDEAS

    as
    1. Alberto Regattieri & Giulia Santarelli, 2013. "The Important Role of Packaging in Operations Management," Chapters, in: Massimiliano M. Schiraldi (ed.), Operations Management, IntechOpen.
    2. Loucanova Erika & Parobek Jan & Kalamarova Martina, 2016. "The Perception of Respondents of Packaging Innovations in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 26(3), pages 33-43, September.
    3. Borlea Sorin Nicolae & Mare Codruta & Achim Monica Violeta & Puscas Adriana, 2016. "Direction of Causality Between Financial Development and Economic Growth. Evidence for Developing Countries," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 26(2), pages 1-22, June.
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    Citations

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    Cited by:

    1. Berde Éva & Kuncz Izabella, 2019. "Active Ageing Index, New Emphasis Within the Same Methodology. The Role of the Internet," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(4), pages 1-20, December.
    2. Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.
    3. Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.

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