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The Perception of Respondents of Packaging Innovations in Slovakia

Author

Listed:
  • Loucanova Erika

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak Republic)

  • Parobek Jan

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak Republic)

  • Kalamarova Martina

    (Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak Republic)

Abstract

The paper deals with the evaluation of the perception of packaging innovations in terms of their functions through the Kano model. It focuses on the evaluation of the perception of innovation of all main seven functions of packaging, in particular on handling, protective, informative, economic, environmental, promotional and ecological packaging functions. The results indicate that the target groups interested in the new innovative packaging are mostly in age between 41 to 60 years. These groups have the highest requirements for new packaging. The innovations of handling functions of packaging have the most significant influence on the older generation. However, almost all ages categories positively recognize ecological innovations of packaging.

Suggested Citation

  • Loucanova Erika & Parobek Jan & Kalamarova Martina, 2016. "The Perception of Respondents of Packaging Innovations in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 26(3), pages 33-43, September.
    • Handle: RePEc:vrs:suvges:v:26:y:2016:i:3:p:33-43:n:3
    DOI: 10.1515/sues-2016-0013
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    Citations

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    Cited by:

    1. Loucanova Erika & Kalamarova Martina & Parobek Jan, 2017. "The Innovative Approaches to Packaging – Comparison Analysis of Intelligent and Active Packaging Perceptions in Slovakia," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 27(2), pages 33-44, June.
    2. Erika Loučanová & Mikuláš Šupín & Tatiana Čorejová & Katarína Repková-Štofková & Mária Šupínová & Zuzana Štofková & Miriam Olšiaková, 2021. "Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand," Sustainability, MDPI, vol. 13(2), pages 1-10, January.
    3. Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.
    4. Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.

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