IDEAS home Printed from https://ideas.repec.org/a/ksb/jourml/v2y2019p16-30.html
   My bibliography  Save this article

Impact Of Smart Packaging And Evaluating Its Understanding Effect Upon Consumer Motivation In The Fresh Food Items

Author

Listed:
  • Fouzia Shafiq

Abstract

The purpose of this research is to develop the importance and value of packaging with the innovation of new techniques and ideas that show some positive aspects of packaging in the environment and focusing on consumer motivation and consumer buying behaviour towards the smart packaging that will increases sales in the markets. The two variable of packaging that develop the concept behind smart packaging is active packaging and intelligent packaging, both are relevant in the protection of packaging, as active packaging is for fresh products which increases the time limit and showing temperature that makes products fresh for several days this mainly indicates the attraction towards the consumer motivation and consumer buying behaviour and intelligent packaging is for showing the content information on the package or RFID device is innovative technology that trace and locate the products. Basically smart packaging purpose is for reusability in packaging which decline the waste packaging concept the consumer reuse packaging for several things. On the basis of hypothesis and conceptual work of the researcher and co relational researchers then the questionnaire is developed by research. The collection of data is from primary sources in a quantitative manner by distributing about 500 questionnaires in well know super markets. For questionnaire the software used SPSS, SMART PLS, & AMOS. It is expected that the result will show the positive impact of smart packaging and having an indirect relation with the motivation. Moreover, this study will provide a road map for the producers involve in the fresh food items, to understand and gauge the smart packing for making their name and understand the consumer motivation towards their products.

Suggested Citation

  • Fouzia Shafiq, 2019. "Impact Of Smart Packaging And Evaluating Its Understanding Effect Upon Consumer Motivation In The Fresh Food Items," Journal of Marketing and Logistics (JML), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 2, pages 16-30, January.
    • Handle: RePEc:ksb:jourml:v:2:y:2019:p:16-30
    as

    Download full text from publisher

    File URL: http://jml.kasbit.edu.pk/Volume/2/page%20no%2016-30.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Erika Loučanová & Martina Nosálová & Ján Parobek & Dopico Ana, 2018. "The Kano Model Use to Evaluate the Perception of Intelligent and Active Packaging of Slovak Customers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 35-45, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erika Loučanová & Ján Parobek & Martina Nosáľová & Dopico Ana & Daniela Hupková, 2020. "Perception of Intelligent Packaging in the Context of Bioeconomy," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(3), pages 77-89, September.
    2. Loučanová Erika & Parobek Ján & Nosáľová Martina & Dopico Ana, 2019. "The Perception of Respondents of Intelligent Packaging in Slovakia as Ecological Innovations," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(1), pages 58-67, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ksb:jourml:v:2:y:2019:p:16-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Yasir Jaseem (email available below). General contact details of provider: https://edirc.repec.org/data/fmkaspk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.