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A Demand-Side Analysis of Intellectual Capital in the Accommodation Industry: The Case of the Youth Market in Slovenia

Author

Listed:
  • Rudež Helena Nemec

    (University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia)

Abstract

To date, research on intellectual capital (IC) in tourism has dealt with the supply-side view. This study continues the research into IC and develops a new perspective dealing with the demand side of IC in the accommodation industry, focusing on young consumers. On the theoretical ground, the study adapts the supply-side IC indicators to the demand-side perspective. A convenience sampling approach is used, and data was collected from 150 students representing the youth market. Exploratory factor analysis (EFA) is used to identify the dimensions of human, customer and structural capital of the accommodation industry for the youth market. Five dimensions of IC perceived by the youth market are identified: ‘Employee attitudes towards work’ and ‘Employee qualification’ constitute human capital; ‘Connectedness with guests’ and ‘Accommodation reputation and image’ represent customer capital, and ‘Structural knowledge’ reflects structural capital for youth in the accommodation industry.

Suggested Citation

  • Rudež Helena Nemec, 2021. "A Demand-Side Analysis of Intellectual Capital in the Accommodation Industry: The Case of the Youth Market in Slovenia," Naše gospodarstvo/Our economy, Sciendo, vol. 67(4), pages 86-95, December.
    • Handle: RePEc:vrs:ngooec:v:67:y:2021:i:4:p:86-95:n:4
    DOI: 10.2478/ngoe-2021-0023
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    References listed on IDEAS

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    1. Sandra Isabel Rodrigues Bailoa, 2015. "Analyzing digital capital of Portuguese local governments websites," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 28(4), pages 27-45, December.
    2. Khushbakht Hina & Noor Hazlina Ahmad & Muhammad Khalique & Imran Khan, 2020. "Intellectual capital in SMEs of Azad Jammu and Kashmir, Pakistan," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 17(3), pages 267-279.
    3. Muhammad Khalique & Jamal Abdul Nassir bin Shaari & Abu Hassan bin Md. Isa, 2013. "The road to the development of intellectual capital theory," International Journal of Learning and Intellectual Capital, Inderscience Enterprises Ltd, vol. 10(2), pages 122-136.
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    More about this item

    Keywords

    intellectual capital; accommodation industry; demand-side; youth market; Slovenia;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F62 - International Economics - - Economic Impacts of Globalization - - - Macroeconomic Impacts
    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • N35 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Asia including Middle East

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