IDEAS home Printed from https://ideas.repec.org/a/vrs/jsesro/v10y2021i1-2p30-42n1.html
   My bibliography  Save this article

The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Author

Listed:
  • Wang Guan-Yuan

    (National Taiwan University, Taipei, Taiwan)

Abstract

Since the smartphone market is an oligopoly market structure, consumer purchase intention is usually driven by brand preference. This research analyses the customer-to-customer market of second-hand smartphones, pointing out how the brand factor affects the consumers’ purchasing behaviour. It is found that the recovery value and life cycle of Apple smartphones are higher and longer than those of other brands. Moreover, the recovery value of other brand smartphones is significantly driven by the debut date of the Apple smartphones, implicitly forming a consumption cycle. In addition, through machine learning models, the predictability for the recovery value is able to reach 93.55%.

Suggested Citation

  • Wang Guan-Yuan, 2021. "The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market," Journal of Social and Economic Statistics, Sciendo, vol. 10(1-2), pages 30-42, December.
    • Handle: RePEc:vrs:jsesro:v:10:y:2021:i:1-2:p:30-42:n:1
    DOI: 10.2478/jses-2021-0003
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/jses-2021-0003
    Download Restriction: no
    File URL: https://libkey.io/10.2478/jses-2021-0003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012. "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, vol. 102(6), pages 2472-2508, October.
    2. Susan Athey & Guido W. Imbens, 2019. "Machine Learning Methods That Economists Should Know About," Annual Review of Economics, Annual Reviews, vol. 11(1), pages 685-725, August.
    3. Sendhil Mullainathan & Jann Spiess, 2017. "Machine Learning: An Applied Econometric Approach," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 87-106, Spring.
    4. Kim, Junghun & Lee, Hyunjoo & Lee, Jongsu, 2020. "Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    5. Athey, Susan & Imbens, Guido W., 2019. "Machine Learning Methods Economists Should Know About," Research Papers 3776, Stanford University, Graduate School of Business.
    6. Salmi Mohd Isa & Lai Kelly & Shaian Kiumarsi, 2020. "Brand switching through marketing mix: the role of brand effect on smartphone users," International Journal of Process Management and Benchmarking, Inderscience Enterprises Ltd, vol. 10(3), pages 419-438.
    7. Cindy Lombart & Didier Louis, 2010. "Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand)," Post-Print hal-00771151, HAL.
    8. Bart J. Bronnenberg & Jean-Pierre Dubé, 2017. "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, vol. 9(1), pages 353-382, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sophie-Charlotte Klose & Johannes Lederer, 2020. "A Pipeline for Variable Selection and False Discovery Rate Control With an Application in Labor Economics," Papers 2006.12296, arXiv.org, revised Jun 2020.
    2. Combes, Pierre-Philippe & Gobillon, Laurent & Zylberberg, Yanos, 2022. "Urban economics in a historical perspective: Recovering data with machine learning," Regional Science and Urban Economics, Elsevier, vol. 94(C).
    3. Arenas, Andreu & Calsamiglia, Caterina, 2022. "Gender Differences in High-Stakes Performance and College Admission Policies," IZA Discussion Papers 15550, Institute of Labor Economics (IZA).
    4. Tsang, Andrew, 2021. "Uncovering Heterogeneous Regional Impacts of Chinese Monetary Policy," MPRA Paper 110703, University Library of Munich, Germany.
    5. Dang,Hai-Anh H. & Kilic,Talip & Carletto,Calogero & Abanokova,Kseniya, 2021. "Poverty Imputation in Contexts without Consumption Data : A Revisit with Further Refinements," Policy Research Working Paper Series 9838, The World Bank.
    6. Michael Lechner, 2023. "Causal Machine Learning and its use for public policy," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 159(1), pages 1-15, December.
    7. Blankenship, Brian & Aklin, Michaël & Urpelainen, Johannes & Nandan, Vagisha, 2022. "Jobs for a just transition: Evidence on coal job preferences from India," Energy Policy, Elsevier, vol. 165(C).
    8. Andrei Dubovik & Adam Elbourne & Bram Hendriks & Mark Kattenberg, 2022. "Forecasting World Trade Using Big Data and Machine Learning Techniques," CPB Discussion Paper 441, CPB Netherlands Bureau for Economic Policy Analysis.
    9. Donna B. Gilleskie, 2021. "In sickness and in health, until death do us part: A case for theory," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 753-768, January.
    10. Askitas, Nikos, 2024. "A Hands-on Machine Learning Primer for Social Scientists: Math, Algorithms and Code," IZA Discussion Papers 17014, Institute of Labor Economics (IZA).
    11. Arthur Charpentier & Romuald Élie & Carl Remlinger, 2023. "Reinforcement Learning in Economics and Finance," Computational Economics, Springer;Society for Computational Economics, vol. 62(1), pages 425-462, June.
    12. Sarr, Ibrahima & Dang, Hai-Anh H. & Guzman Gutierrez, Carlos Santiago & Beltramo, Theresa & Verme, Paolo, 2024. "Using Cross-Survey Imputation to Estimate Poverty for Venezuelan Refugees in Colombia," GLO Discussion Paper Series 1534, Global Labor Organization (GLO).
    13. Mona Aghdaee & Bonny Parkinson & Kompal Sinha & Yuanyuan Gu & Rajan Sharma & Emma Olin & Henry Cutler, 2022. "An examination of machine learning to map non‐preference based patient reported outcome measures to health state utility values," Health Economics, John Wiley & Sons, Ltd., vol. 31(8), pages 1525-1557, August.
    14. Lily Davies & Mark Kattenberg & Benedikt Vogt, 2023. "Predicting Firm Exits with Machine Learning: Implications for Selection into COVID-19 Support and Productivity Growth," CPB Discussion Paper 444, CPB Netherlands Bureau for Economic Policy Analysis.
    15. Filmer,Deon P. & Nahata,Vatsal & Sabarwal,Shwetlena, 2021. "Preparation, Practice, and Beliefs : A Machine Learning Approach to Understanding Teacher Effectiveness," Policy Research Working Paper Series 9847, The World Bank.
    16. Mehmet Güney Celbiş & Pui-Hang Wong & Karima Kourtit & Peter Nijkamp, 2021. "Innovativeness, Work Flexibility, and Place Characteristics: A Spatial Econometric and Machine Learning Approach," Sustainability, MDPI, vol. 13(23), pages 1-29, December.
    17. Amitabh Chandra & Courtney Coile & Corina Mommaerts, 2023. "What Can Economics Say about Alzheimer's Disease?," Journal of Economic Literature, American Economic Association, vol. 61(2), pages 428-470, June.
    18. Ahlfeldt, Gabriel M. & Heblich, Stephan & Seidel, Tobias, 2023. "Micro-geographic property price and rent indices," Regional Science and Urban Economics, Elsevier, vol. 98(C).
    19. Dang, Hai-Anh H & Kilic, Talip & Hlasny, Vladimir & Abanokova, Kseniya & Carletto, Calogero, 2024. "Using Survey-to-Survey Imputation to Fill Poverty Data Gaps at a Low Cost: Evidence from a Randomized Survey Experiment," IZA Discussion Papers 16792, Institute of Labor Economics (IZA).
    20. Nir Chemaya & Daniel Martin, 2023. "Perceptions and Detection of AI Use in Manuscript Preparation for Academic Journals," Papers 2311.14720, arXiv.org, revised Jan 2024.

    More about this item

    Keywords

    Smartphone; Brand Value; Recovery Value; Consumer Purchase Intention;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • C53 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Forecasting and Prediction Models; Simulation Methods
    • L89 - Industrial Organization - - Industry Studies: Services - - - Other
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:jsesro:v:10:y:2021:i:1-2:p:30-42:n:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.